FTA Global has won the digital marketing mandate for Apex Group, expanding its client portfolio in the corporate and financial services space. The mandate has covered end-to-end digital marketing responsibilities, including strategy, content, performance marketing and online brand visibility.
The agency has been entrusted with strengthening Apex Group’s digital presence and enhancing audience engagement across platforms. The partnership has focused on building measurable digital growth through structured campaigns and data-led marketing initiatives.
With this development, FTA Global has further consolidated its position in the digital marketing ecosystem, while Apex Group has aligned with an agency partner to streamline and scale its online communications.
Commenting on the partnership, Senthil Kumar Hariram, Founder and Managing Director, FTA Global, said, “Winning this mandate from Apex Group is a strong validation of our AI-first, performance-led marketing philosophy. In a sector as intricate as global asset management, visibility alone is not enough. You need precision, trust, and measurable outcomes. With our TaaS model, we are embedding a dedicated, tech-forward team within Apex Group’s ecosystem to ensure their digital footprint is not just broader, but smarter and more conversion-efficient. We are ready to deliver impact from day one.”
“We were looking for a partner who could align with our vision of strengthening digital performance in a rapidly evolving technology landscape. FTA Global’s performance-driven mindset, combined with its deep expertise across SEO and paid marketing, made them the right choice to support our growth objectives and enhance our global digital presence,” said, James Margetson, Head of Digital Marketing at Apex Group.
