AdCounty Media India has introduced its new software platform, PUB-361. The platform is designed to serve as a central hub for teams managing websites and digital advertising. By focusing on ad operations, it helps users track advertising performance without switching between multiple dashboards or relying on complex spreadsheets.
According to the company, one of PUB-361 key strengths is its ability to integrate with other platforms. It connects directly with Google Ad Manager 360 through an API, allowing data to move seamlessly between systems and enabling publishers to track revenue, audience reach, and ad performance in real time while reducing manual work.
The company said the platform supports both analytics and daily ad operations, allowing users to create ad orders and manage creative assets from a single dashboard. It added that role based access ensures teams only see tools relevant to their responsibilities, while an audit trail helps track changes and maintain transparency across workflows.
AdCounty Media noted that although PUB-361 was developed in India, it has already been launched in South East Asia and the United Arab Emirates (UAE), with plans for further expansion. The company stated that while the financial impact is still early to measure, the launch marks a step towards simplifying digital advertising for publishers and ad operations teams.
