Vanita Keswani Exits Madison World After Three-Decade Stint
Vanita Keswani has stepped into her independent entrepreneurial journey as a Soulpreneur at Happy Heart &...
Advertising
Infectious Advertising Wins Integrated Creative & Digital Mandate For BKT Tyres In India
Balkrishna Industries Limited (BKT) has appointed Infectious Advertising as its integrated creative and digital agency for...
Chinese Wok Appoints Havas Creative India, Arena Media As Integrated Creative, Social & Digital Media Partner
Chinese Wok, India’s Desi Chinese QSR brand from Lenexis Foodworks, has appointed Havas Creative India and...
The Butterflow Ad That Refused To Stop Writing & We Never Stopped Laughing
Some ads do their job and quietly disappear. They run for a few weeks, sell a...
Holi, T20 & Targeting: 7 Campaigns Making Impact This Week
This week’s campaigns have leaned into culture, seasonality and technology to stay relevant across categories. From...
WPP Launches Elevate28 To Simplify Structure & Restore Organic Growth
WPP has announced Elevate28, a multi-year strategic plan aimed at simplifying its structure, integrating its client...
SW Network’s Youthbeat Wins ‘Myntra Style Squad’ Campaign Mandate
Youthbeat, the youth and creator-focused division of SW Network, has won the Myntra Style Squad campaign....
The Advertising Club Unveils Refreshed Brand Identity
The Advertising Club has unveiled a refreshed brand identity, marking a new phase in its 71-year...
WPP Will Become A Single Company, Streamlined Into Four Operating Units: Cindy Rose
WPP has announced a major structural overhaul, with Chief Executive Officer Cindy Rose stating that the...
Verve Media Secures Digital Marketing Mandate For Vedas Fund
Verve Media, an integrated digital marketing agency, has won the digital marketing mandate for Vedas Fund,...
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