Tonic Worldwide has launched Groth, a full funnel marketing intelligence platform designed to address a key challenge in modern marketing, where multiple dashboards provide data but fail to deliver clear decisions.
Marketers today work across many disconnected tools for insights, trends, SEO, creative testing, metrics, and attribution, with each platform offering its own version of the truth. The platform brings this fragmented setup into a single ecosystem where every insight is connected to clear action.
According to the agency, Groth module is designed to solve a specific growth challenge, either on its own or as part of a wider intelligence system, from tracking changes in consumer behaviour and identifying customer groups to analysing how AI recommends a brand, auditing creatives and product pages, and unifying campaign attribution.
Groth combines advanced AI processing with human strategic thinking to replace disconnected dashboards with a system that helps brands plan, create, optimise, and scale with confidence. The brand states that Groth is not a self-serve dashboard but an intelligence system with human expertise built into every layer.
It includes Signals, a market intelligence feature that tracks category shifts, competitor activity, and emerging trends using a proprietary scanning system supported by strategic analyst input. It also features Discover, which maps brand visibility across consumer touchpoints such as SEO, GEO, and AEO, delivering practical content outlines, hooks, and keyword strategies based on real performance insights.
It also offers Creative, a performance auditing feature that evaluates ads through structured scoring, improves copy, and builds A B testing frameworks with added human strategic input. In addition, Pulse provides unified attribution by combining paid, organic, and offline data into a single view, enabling brands to identify inefficiencies, spot anomalies, and make more confident budget decisions.
Speaking on the vision behind Groth, Chetan Asher, Founder and CEO, Tonic Worldwide, said, “Modern growth marketers are drowning in data but starving for answers. Groth is built to change that by answering the simplest yet most critical questions marketers face about their category, creatives, content, and performance spend.”
“Built on 100% intelligence and 0% guesswork, Groth unifies AI’s ability to find patterns with deep, strategic human insight to add context. I’m confident that Groth will help growth marketers and media managers not just see the data, but know exactly what to do with it.” he added.
Samir Asher, Founder and COO, Tonic Worldwide, said, “I see Groth as a natural evolution in our journey. We’ve been at the forefront of helping brands with organic discovery through SEO for over 20 years, and now AEO and GEO. Our insights division, Gipsi, has been helping brands discover trends, sentiments, and manage reputation through a unique AI+HI framework.”
“Groth brings our core capabilities together on a single platform, amplified with AI, so marketers can keep a hawk-eye on their unified data and pivot faster than the market. We’re operationalising intelligence and adding the scale and reach brands need to thrive in this evolving landscape.” he added.
