As it gears up to launch eCommerce on the company’s platform, Godrej Enterprises Group (formerly Godrej & Boyce), comprising Godrej & Boyce as well as its subsidiaries, has entrusted Bombay Design Centre to lead the redesigning of its corporate website and carry out a comprehensive overhaul of its content, user experience, and technology.
With an aim to create a platform that reflects the Group’s presence across diverse businesses, the platform designed by Bombay DC will also reflect the Group’s groundwork for the future.
Today, Godrej Enterprises Group is present across diverse consumer (B2C) and industrial businesses (B2B) spanning across Aerospace, Aviation, Defence, Engines and Motors, Energy, Locks & Security Solutions, Building Materials, Green Building Consulting, Construction and EPC Services, Heavy Engineering, Intralogistics, Tooling, Healthcare Equipment, Consumer Durables, Furniture, Interior Design, Architectural Fittings, IT solutions and Vending Machines.
Commenting on the design mandate win, Kalpesh Patel, GM and Head- Web Strategy, Godrej Enterprises Group, said, “Our partnership with Bombay Design Centre will enable us to create a digital platform that reflects the breadth and depth of our business; it is a step forward in reinforcing what we set to achieve while setting new benchmarks in the digital space.”
To this, Ankur Rander, CEO, Bombay DC, added, “This collaboration is a remarkable opportunity. Godrej Enterprises Group is a powerhouse with a formidable presence across industries. Our goal is to build a web experience that showcases their consumer and B2B businesses, the product and services, as well as their corporate information under one url. The experience needs to be easy to use, simple to understand, and stand apart.”
