Aiming to leverage social platforms to drive engagement, build trust, and communicate TATA Power’s commitment to a sustainable future, TATA Power has awarded its end-to-end social media mandate to digital marketing agency- BC Web Wise.
As part of the same, the Chaaya Baradhwaj-led marketing agency will be responsible for redefining how the brand being one of India’s largest integrated power companies engages with its audience across digital platforms.
As a leader in the energy sector, TATA Power has been at the forefront of innovation, particularly in the renewable energy space.
That being said, the company has been increasingly focusing on digital transformation to connect with a broader audience and foster a community that supports green initiatives.
