BC Web Wise has renewed its partnership deal with Madhur Sugar, the flagship brand of Renuka Sugars, after a pause of two years.
As part of the renewed deal, the Chaaya Baradhwaaj-led digital marketing and media agency will be managing the brand’s media mandate and spearhead innovative digital campaigns for Madhur Sugar, all building on the success of previous collaborations.
In 2019, BC Web Wise was named the Digital AOR of Madhur Sugar and was responsible for executing an integrated digital campaign during the lockdown that resulted in a remarkable 42% increase in overall sales within a five-month period. However, the partnership was paused in 2022.
Hence, with this reuniting effort, both companies are thrilled to reignite their collaboration and work towards achieving even greater milestones.
Commenting on the development, Falgun Bhatt, Marketing Head, Renuka Sugars, said, “Reuniting with BC Web Wise is a strategic decision as we look to further enhance Madhur Sugar’s digital presence. Their innovative approach and proven track record give us confidence that together we can create impactful campaigns that resonate with our audience and drive significant results.”
To this, Chaaya Baradhwaaj, Founder, BC Web Wise, added, “We are delighted to welcome Madhur Sugar back into our fold. Our past successes together have laid a strong foundation, and we are excited to build on that with fresh, innovative digital strategies. We look forward to delivering campaigns that not only meet but exceed expectations.”
