Asian Paints’ has unveiled its latest campaign – Budget Kam, Warranty Mein Dum, reaffirming the brand’s commitment to delivering high-quality, long-lasting finishes for both interior and exterior walls, all at a budget-friendly price.
With Ace and Tractor, homeowners confidently choose paints that combine exceptional performance with affordability, stamped with Asian Paints’ brand trust. They deliver a beautiful and long-lasting finish for both interiors and exteriors, without the higher price tag.
With a light-hearted narrative, the new TVC showcases how consumers no longer need to compromise on performance or aesthetics.
Conceptualised by Ogilvy Mumbai and directed by Shayak Roy, the campaign brings this proposition to life through humorous storytelling. The film follows homeowners repeatedly betting on the enduring vibrancy and durability of their painted walls and winning each time — thanks to the reliability of Asian Paints emulsions. This playful narrative not only entertains but also reinforces the brand’s core message: superior quality and durability, delivered at an affordable price.
Commenting on the launch, Amit Syngle, MD and CEO, Asian Paints, said, “At Asian Paints, we are committed to making quality offerings and innovation accessible to every homeowner. With Ace Exterior Emulsion and Tractor Emulsion, we have been delivering best in class performance, durability, and aesthetics — all at a price that fits the consumer’s budget. This campaign reinforces our belief that homeowners should never have to compromise between affordability and excellence and reflects our ongoing effort to lead the market by anticipating and addressing evolving consumer needs. This value-offering has an unbeatable 4-year warranty that fortifies our promise of unmatched quality to the end consumers”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, added, “Consumers often assume that budget-friendly paints may not offer long-term durability. However, Asian Paints Ace and Tractor Emulsions break this misconception by delivering a cost-effective yet superior finish with a warranty that assures reliability. Our campaign creatively highlights this proposition in an engaging and relatable way.”
