After an association of more than three years with Livspace, Abhishek Mudgal has moved on from his role as Head- Social, Content, Influencer, and Partnerships. In this role, he was responsible for all aspects of social media, media planning, organic growth, agency relations, and influencer and celebrity management.
He took to LinkedIn and wrote, “When I joined Livspace, I was drawn to its roadmap because it was truly exciting. In the process, I had to unlearn and relearn a new approach to Social Media and Marketing as a whole, which has shaped me immensely as a professional.”
“In the start-up ecosystem, everything needs to be up and running from the word go, but I was blessed with some great people around me who understood the game and allowed us to try, fail, and try again before we cracked a few important elements that drove great value,” he added.
Before this, Mudgal was associated with CARS24 as Brand Manager, Digital from February 2020 to August 2021.
Earlier on, he served as Social Media and Integrated Marketing at Cheil Worldwide from October 2017 to January 2020. He joined as a Social Media Strategist and was later part of the integrated team in the agency. Additionally, some of the campaigns that he worked on during his tenure were- MG Hector & ZS EV launch, Samsung Note 9 launch, Samsung x Mumbai Indians, adidas FIFA World Cup campaign, and more.
Previously, he was Community Manager at Groupe The LINKS from October 2015 to October 2017. In this capacity, he was responsible for managing end-to-end Social Media operations (Content, Publishing, ORM, Reports, and Event Coverage) for brands like Audi Gurgaon, Audi Delhi Central, JK Tyre, JK Tyre Motorsports, and Federal Bank, among others.
In the past, he was associated with Go Vivek Go Social Media as Social Media Executive from May 2015 to October 2015.
