One of India’s most iconic and unforgettable brands- Vadilal has entrusted Ogilvy’s 82.5 Communications, part of WPP, with its creative mandate.
As part of the same, 82.5 Communications will be responsible for handling the full-service creative duties of Vadilal’s entire portfolio and help Vadilal with its packaging, given the agency’s design expertise.
Founded in 1907, Vadilal is one of the largest processed food manufacturers in India with its brand name being hugely synonymous with the country’s ice cream industry owing to the brand’s varied offerings which include products like ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours.
In addition, it has a premium line of Ice Cream Tubs called the ‘Gourmet Premium Ice Creams’ and in 2011, the brand released a new range of ice creams including Flingo cones and Bada Bite bars. With such a legacy behind it and a clear vision ahead of it, Vadilal has found the right partner in 82.5 Communications to keep the spirit of ‘Har Dil Bole Waah’ alive and going.
That being said, being a part of the Ogilvy Group, 82.5 Communications is WPP India’s youngest creative agency with nearly 100 employees spread across Mumbai, Delhi, Kolkata and Bengaluru.
Founded in 2019, the creative agency exhibits full-service capabilities such as brand stewardship, strategy, digital, content development, language capabilities and production- across all four locations and being ‘Indian at heart’, 82.5 Communications is home to several Ingenious Indian Ideas.
Commenting on the association, Aakanksha Gandhi, President– Branding and New Business Development, Vadilal Enterprises, said, “As a 90’s kid I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal reach a stage where 82.5 Communications is the perfect partner to help us capitalize on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”
To this, Niraj Presswala, General Manager- Marketing and Branding, Vadilal Enterprises, added, “Vadilal Ice Cream is one of India’s leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”
Furthermore, Anuraag Khandelwal, Chief Creative Officer, 82.5 Communications, also mentioned, “I believe ice creams truly evoke happiness. Vadilal has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”
Echoing similar sentiments, Naveen Raman, Executive Vice President and Branch Head, 82.5 Communications– South, also said, “We are thrilled to partner with Vadilal and our chemistry with team Vadilal has been phenomenal. Vadilal holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”
