ZEE Entertainment Enterprises has assigned an additional charge of the Music business to Umesh Bansal. This is in addition to his current role as the Chief Business Officer of the Movies business.
He will continue to report into the MD and CEO, Punit Goenka. The decision is in line with the resource optimisation approach of the Company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the Company.
Anurag Bedi who has successfully led the Music business so far, will be assigned new and challenging responsibilities, which will be shortly communicated upon finalisation, as per the company.
Bansal has been with Zee for over eight years, progressing through multiple roles such as Head of Network Content Engine, Business Head of Zee Studios Jaipur, Business Head of Broadcast and Digital Content Production, Head of Commercial, Executive Vice President in the MD and CEO’s Office, and Chief Business Officer of Zee Studios.
Earlier, he was serving as Country Business Manager – India at ANZ from October 2014 to October 2015.
Between June 2006 and October 2014, Bansal held various roles at Axis Bank including Regional Relationship Manager – Government and PSU (North India), Corporate Strategy, Executive Assistant to Whole-time Director (Corporate Banking), and Head of Group Strategy and Chief of staff to MD and CEO.
The Movies business continues to play a strategic part in the Company’s portfolio, while the Music business aims to fortify its stronghold in the market and further enhance its monetisation avenues through the prism of profitability. The Company aims to derive the synergistic benefits between the businesses to enhance the profitability levels, in line with its strategic priorities centered on Frugality, Optimization and a sharp Focus on Quality Content.
