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Ministry of Health And Family Welfare Seeks Removal Of Tobacco And Alcohol Ads In IPL 2025

Publicis Groupe Set To Close Lotame’s Acquisition Early In Q2 2025

FCB Group India Appoints WPP’s Financeplus’ Hariharan Nurani As Chief Financial Officer

Tech Giants Like Meta, Google Need To Join Fight Against Illegal Gambling & Betting Market In India: Digital India Foundation Report

Amazon Ads Introduces Sponsored TV In India; Expands Full-Funnel Advertising With Self-Service Streaming TV Solution For Brands

Can Transparency Solve The Biggest Challenges In Keeping Campaigns True To Their Objectives

LS Digital Unveils DataQuark: A Business Unit For Data And Insights

Moloco Partners With KRAFTON To Drive CookieRun India’s Success With CTV Advertising On LG Channels

Omnicom Pursues CCI Approval For Interpublic Group Acquisition
Marketing

adidas And Liverpool Football Club Announce Multi-Year Partnership

Emcure Pharmaceuticals Expands OTC Portfolio; Onboards Vidya Balan As Brand Ambassador

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

O Hi Onboards Kartik Aaryan As Brand Ambassador

Rugby Premier League Unveils Official Logo In Collaboration With GMR Sports

Britannia Industries Chief Executive Officer Rajneet Singh Kohli Quits

Paras Dairy Launches Premium Cheese Brand ‘Galacia’

Symphony’s Anuj Arora Joins Crompton Greaves Consumer Electricals As Business Head- Fans, P&L Responsibility

Malaika Arora Joins Skinnovation As Brand Ambassador For Muscle-Building And Fat-Burning Device WONDER
Media

If Big B Was To Step Down From KBC, SRK, Aishwarya Rai & MS Dhoni Would Be BEst Choices: Reports

Vikas Purohit Joins The Times Of India As CEO – New Business Ventures

Warner Bros Discovery Elevates Harshit Sahni To Senior Director- Cluster Revenue Head, Factual & Lifestyle, Eurosport, International Business- South Asia

JioStar’s India Vs Pakistan Clash Broadcast Achieves Record-Breaking 20.6 Crore TV Viewers

Auto Sector Led Print Advertising In 2024 With 15.2% Share Of Total Ad Space: TAM AdEx

BCCI Issues Expression Of Interest For Media Buying And Strategy Agency For IPL 2025

Bharat Gupta Moves On From Jagran New Media After 25 Years

My11Circle Partners With JioStar As Co-Presenting Partner For Tata IPL Digital Streaming

Vikram Solar Partners With Kolkata Knight Riders For IPL 2025
Business

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

Curefit’s Former Business Head- Play & CHRO Chanakya Gupta Joins Tuco Kids As Co-Founder
What’s Buzzing

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

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Tag: transparency

Can Transparency Solve The Biggest Challenges In Keeping Campaigns True To Their Objectives

Advertising

Can Transparency Solve The Biggest Challenges In Keeping Campaigns True To Their Objectives

by Sakshi Sharma

In the fast-evolving world of digital advertising, brands pour millions into campaigns, expecting returns that go ...

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69% Of India’s Top Digital Stars Non-Compliant With ASCI & CCPA’s Disclosure Guidelines: ASCI

Advertising

69% Of India’s Top Digital Stars Non-Compliant With ASCI & CCPA’s Disclosure Guidelines: ASCI

February 7, 2025

The Advertising Standards Council of India (ASCI) has released the Top Influencer Compliance Scorecard- revealing that ...

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From Future Trends In Affiliate Partnerships To Modern Data Stack Revolutionizing Customer Insights, Here Are The Key Takeaways From India Affiliate Summit 2024

Advertising

From Future Trends In Affiliate Partnerships To Modern Data Stack Revolutionizing Customer Insights, Here Are The Key Takeaways From India Affiliate Summit 2024

November 11, 2024

At the 10th edition of IAMAI’s India Affiliate Summit 2024, more than 50 stalwarts from the ...

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Advertising

Lentra Partners With Landor To Unveil New Brand Identity To Reinforce Its Position As Leading SaaS Platform For Digital Lending

October 29, 2024

To align with the evolving credit consumption narrative in India and to reinforce its position as ...

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Advertising

IAS Partners With Pinterest & Reddit To Provide AI-Driven Brand Safety Measurement To Advertisers

Integral Ad Science, one of the leading global media measurement and optimization platforms, has partnered with ...

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Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation - Saurabh Khattar, Integral Ad Science

Advertising

Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation

In the landscape of digital advertising, change is the only constant. As we stride into 2024, ...

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Ex-JWT Duo Steve Mathias & Priya Pardiwalla Launch Creative & Content Agency- Steve Priya

Advertising

Ex-JWT Duo Steve Mathias & Priya Pardiwalla Launch Creative & Content Agency- Steve Priya

From being paired as a creative duo by Josy Paul in the Brand David days in ...

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