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A Page From Leo Burnett’s Valedictory Address On ‘When To Take My Name Off The Door’

Google’s Sahil Bansal Joins Magnite As Country Lead- India

Publicis Groupe Merges Publicis Worldwide & Leo Burnett To Form ‘Leo’; Let Goes ‘Burnett’ Name

ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections

Django Digital Drops ‘Digital’ From Its Name, Rebrands As DJANGO

To Elevate Its Digital Presence, Go Zero Endows Whoppl With Its Social Media Mandate

Swiggy Entrusts DJANGO To Redefine Social Media Engagement For Swiggy Dineout

Cheil India’s Experience Commerce Wins Tata MenCan’s Social Media Mandate

LEAPX Launches Conversational Multi-Agent AI- DAC For Paid Digital Advertising
Marketing

To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Here’s Why PUMA Changed Its Branding Signage From PUMA To PVMA

Google’s Anubha Upadhyay Joins Teleperformance As APAC’s VP- Go-to-Market Solutions

Indian Cinema Generates Rs 11,833 Cr In 2024 Making It 2nd Best Year Of All Time After 2023’s Rs 12,226 Cr: Ormax

BigMuscles Nutrition Onboards Asim Riaz As New Brand Ambassador
Media

Devotional OTT Platform Hari Om Offers Free Subscription To All At Maha Kumbh

Media Veteran Dr. Bhaskar Das Passes Away

Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava

HT Media Appoints TikTok’s Sameer Singh As Group Chief Executive Officer

Prasar Bharati Introduces ‘Kumbhvani’ FM Channel Dedicated To Maha Kumbh

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta

Sony Pictures Networks India Appoints Rajaraman S As Head- Content Strategy
Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

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Tag: Ogilvy

Cannes Lions 2024: 11 Indians Named In Cannes Lions 2024’s Awarding Jury Members

Advertising

Cannes Lions 2024: 11 Indians Enlisted As This Year’s Awarding Jury Members

Ahead of Cannes Lions International Festival of Creativity which is scheduled to take place from 17-21 ...

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Spikes Asia 2024: India Brings Home 4 Grands Prix Along With 3 Gold, 7 Silver & 14 Bronze Metals

Advertising

Spikes Asia 2024: India Brings Home 4 Grands Prix Along With 3 Gold, 7 Silver & 14 Bronze Metals

One of the most prestigious and sought-after award for creativity and marketing effectiveness, Spikes Asia, has ...

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Marketing

Nikhil Narayanan Joins Zlade As Head Of Creative Strategy & Brand Director

After being associated with Pine Labs as Creative Head for the past six months, Nikhil Narayanan ...

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Creativeland Asia Network Appoints Divya Agarwal As Chief Strategy Officer

Marketing

Creativeland Asia Network Appoints Divya Agarwal As Chief Strategy Officer

February 22, 2024

Creativeland Asia has appointed Divya Agarwal as Chief Strategy Officer. In her new role, she will ...

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Burger King Tops List Of Creative Brands Acc. To WARC Creative Rankings Report 2023

What’s Buzzing

Burger King Tops List Of Creative Brands Acc. To WARC Creative Rankings Report 2023

by Zainab Kantawala

The WARC Rankings Report for 2023 is out! And the result is a mixed bag of ...

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10 Brilliant Bus Ad Campaigns Taking Guerilla Marketing To New Level

Advertising

10 Brilliant Bus Ad Campaigns Taking Guerilla Marketing To New Level

by Rinie Wilson

We all agree that the advertising and marketing industry has evolved so much over the years. ...

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Marketing Innovation: How ITC Bingo Created Buzz With Its Motion Billboards

Advertising

Marketing Innovation: How ITC Bingo Created Buzz With Its Motion Billboards

by Eva R Sachdeva

February 1, 2021

We come across billboards featuring different brands on a daily. Nowadays, companies are focusing on making ...

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8 Brands That Used Conceptual Advertising In The Most Creative Ways

Advertising

8 Brands That Used Conceptual Advertising In The Most Creative Ways

by Rinie Wilson

February 10, 2020

Advertising and creativity always go hand in hand. Be it a big brand or small, everyone ...

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