Funskool India, a leading toy manufacturer promoted by the MRF group, has elevated its old hand K A Shabir, who has been a part of Funskool India for over 33 years now, as its new CEO.
Having excelled in his earlier role as Vice President- International Division and Manufacturing, his transition to the new role of CEO marks a new chapter in Funskool’s growth journey.
Under his leadership, the toy manufacturing company is now poised to drive innovation in product development, explore new markets, win more marquee customers from across the globe, use the best of technologies to improve toy manufacturing, further the sustainability initiatives and redefine toy industry standards.
Being an accomplished Techno-Commercial expert who has led many departments such as International Business, Manufacturing, Factory Operations and New Product Development while also driving organizational growth, Shabir has been the face of Funskool in the international fora within the toy industry and is hailed as one of the expert voices in the Indian toy industry owing to his acumen for identifying market opportunities and devising tailor made strategies for new customers has expanded Funskool’s global footprints and its exports revenue.
Sharing his thoughts on the elevation, Shabir said, “Funskool pioneered the concept of quality and safety in toys and has been instrumental in raising the standards of toys in India. To lead this 39-year-old organisation which has many firsts to its credit at a time when it is expanding rapidly, is an honour. As a team, we will bring out interesting and innovative creations to make playtime a delight for children.”
