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| 3 minutes read

3 minutes read

Creativeland Asia Network Appoints Divya Agarwal As Chief Strategy Officer

In her new role, Agarwal will be driving innovation and thinking at the agency as she will be heading Creativeland Asia’s research and consumer insights division- Crossbow Insights.

| Published on February 22, 2024

Creativeland Asia Network Appoints Divya Agarwal As Chief Strategy Officer

Creativeland Asia has appointed Divya Agarwal as Chief Strategy Officer. In her new role, she will be heading Crossbow Insights, the research and consumer insights division of the creative services company.

Prior to joining Creativeland Asia, Agarwal has led marquee brands at agencies like Ogilvy, Leo Burnett, McCann, Edelman, and others, and worked with Tata Group companies.

In the past, she has also won the GrandPrix at Effies alongside 30+ metals at India and APAC, Cannes Effectiveness, WARC awards, and more for her work and campaigns.

In her new role, Agarwal will also be heading Creativeland Asia’s research and insights division, Crossbow, which provides intel on culture and consumers, and brings together creativity, technology based deep learning, and science to help re-think problems and get a renewed perspective.

As per the creative services company, the overarching goal of CLA has always been to serve as a collaborative partner, merging the realms of ideas, content, technology, and data within cohesive teams to benefit its clientele.

That being said, Crossbow has worked with businesses such as ITC, Amazon, NeoLiv, Godrej Capital and others, providing invaluable insights that inform strategic decision-making and drive business growth.

Commenting on the development, Divya Agarwal, Chief Strategy Officer, Creativeland Asia, said-

Divya Agarwal, Chief Strategy Officer, Creativeland Asia
Divya Agarwal

“I am excited to be a part of Creativeland Asia Network and lead the strategy and research functions. This is a unique company with a strong culture of creative strategy. On one axis is technology and innovation, and on another, a little bit of spirituality and an Indic ethos. Then there’s everything else in between. I’m as excited as I’m intrigued. I look forward to building these further.”

With this, she also went on to add-

“It’s more imperative today than ever to map the multiplicities we live in and connect the right dots. The traditional formats of structured thinking need to compete with (and complement) unstructured ways of seeing. I’m keen to do that and solve problems for brands and unlock new ways to drive impact for our brands, business and people.”

Concurring to Agarwal’s viewpoint, Sajan Raj Kurup, Founder and Chairman, Creativeland Asia, also said-

Sajan Raj Kurup, Founder and Chairman, Creativeland Asia
Sajan Raj Kurup

“Creativeland Asia’s primary area of focus has always been about crafting compelling stories and building strong brand narratives for clients. Our strategy department’s diverse experience and integrated thinking prowess coupled with Crossbow Insights’ field experience in India becomes a potent combination to unlock newer, diverse, and disruptive creativity for our clients.”

He then went on to add-

“Divya’s appointment reflects our commitment to this vision. She’s a seasoned strategist, who profoundly understands human behaviour and the market, and we are excited to have her onboard.”

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