Go Zero, one of India’s foremost guilt-free ice cream brands, has assigned its social media mandate to content-to-commerce company- Whoppl.
As part of the mandate, Whoppl will be spearheading the brand’s complete social media strategy with an aim to enhance Go Zero’s digital presence through a video-first approach and manage everything from campaign ideation to execution, including content production, scripting, promotions, and influencer engagement, ensuring a cohesive and impactful strategy that resonates with its target group and help the brand in driving business growth through creativity.
This partnership comes at an exciting time for Go Zero, which has recently gained substantial visibility after appearing on Shark Tank India Season 4.
With their innovative range of zero-sugar ice creams, Go Zero is poised to disrupt the traditional ice cream market in India and hence this partnership is set to not only enhance Go Zero’s marketing efforts but also redefine how content can drive quick commerce in the rapidly evolving F&B industry.
Commenting on the mandate win, Ramya Ramachandran, Founder and CEO, Whoppl, said, “With this digital mandate, we are thrilled to be partnering with Go Zero. Our commitment to creatively enabling Go Zero’s next stage of growth with an increased focus on strengthening their quick commerce spectrum is extremely exciting. We are thrilled to work with a brand that embodies innovation and health consciousness. Our video-first approach aligns perfectly with the evolving consumer preferences for engaging and authentic content.”
To this, Kiran Shah, Founder, Go Zero, added, “Partnering with Whoppl is an exciting opportunity for us. Their understanding of our brand’s pulse and commitment to disruptive marketing strategies aligns seamlessly with our vision. Together, we aim to elevate Go Zero’s presence in the market and connect more deeply with our audience.”
