One of India’s AI-powered platforms that transforms digital advertising operations for agencies and enterprises, has now launched a breakthrough platform- DAC that transforms digital advertising through the power of conversational AI.
This first-of-its-kind technology enables marketing teams to manage complex advertising campaigns as easily as having a conversation and it adapts to how marketing teams naturally work, unlike traditional tools that force teams into rigid workflows.
By seamlessly connecting with a company’s existing knowledge systems, the platform ensures all decisions align with established practices and brand guidelines. That said, via DAC, teams can now analyse performance, build dashboards, adapt content for different markets, and manage entire campaigns across platforms– all through natural conversations with AI.
Furthermore, DAC’s capabilities span the complete advertising journey, from crafting audience personas to managing creative assets and optimizing campaign performance and by bringing everything into one conversational interface, it also eliminates the complexity of juggling multiple platforms and repetitive tasks.
As marketing teams face growing pressure to deliver more with limited resources, DAC offers a timely solution that enhances productivity while maintaining quality. Its conversational interface makes advanced AI accessible to everyone on the team, enabling organizations to scale their operations efficiently.
As per LEAPX, the early adopters of DAC have reported cutting their workload by 50-60%, demonstrating DAC’s ability to transform how advertising teams operate.
Not just this, LEAPX AI is currently working closely with three design partners to continuously enhance DAC’s capabilities, ensuring the platform evolves to meet real-world advertising challenges.
Commenting on the launch of DAC, Vishal Kumar, CEO, LEAPX AI, said, “Advertising today operates in a landscape shaped by rapid technological advancements, evolving consumer expectations, and relentless margin pressures on businesses.”
“DAC is enabling possibilities that were previously time taking & cumbersome – from managing complex multi-platform campaigns through simple conversations to automating intricate decision workflows that once required specialized expertise. Through DAC, LEAPX is revolutionizing digital advertising management with unprecedented speed, efficiency, and ease of use. Early adopters have achieved 50-60% productivity gains through streamlined multi-platform campaign management and automated workflows. By leveraging natural language interactions, DAC makes advanced AI accessible to all team members, allowing them to focus on strategy and creativity while expanding reach and responding rapidly to market dynamics,” he added.
