Experience Commerce, part of Cheil India, has bagged the annual social media mandate for Tata MenCan, a non-profit initiative by the Urology Disease Management Group of Tata Memorial Centre
The agency’s Mumbai office will lead strategic campaigns, develop compelling digital assets, and optimise social media outreach to amplify Tata MenCan’s mission.
As part of this partnership, the digital agency aims to drive impactful education and awareness campaigns, normalizing critical conversations around male cancers as the mandate forms part of a CSR initiative by Western Refrigeration which in turn is known for their unwavering commitment to sustainability and impactful contributions to society.
That said, Tata MenCan is committed to raising awareness about prostate, testicular, and penile cancers while addressing stigma and gaps in care infrastructure, with programs offering holistic support, including financial assistance, psychological counselling, rehabilitation, and skill development.
With a vision to establish a Centre of Excellence at Tata Memorial Centre, Tata MenCan also aims to advance early detection, treatment, and research in urological cancers. this partnership also aims to drive impactful education and awareness campaigns, ensuring that critical conversations around male cancers are normalized.
As part of the mandate win, Experience Commerce will manage Tata MenCan’s social media platforms, including Facebook, Instagram, YouTube, LinkedIn, and Twitter as well as lead strategic campaigns, develop compelling digital assets, and optimize social media outreach to effectively amplify MenCan’s message and foster meaningful engagement.
That being said, this collaboration comes at a critical time when the incidence of male-specific cancers is rising and hence this partnership seeks to break stigmas, educate communities, and support patients and survivors, paving the way for a healthier and more informed future.
Commenting on the development, MSR Murthy, Project Manager, Tata MenCan, said, “Tata MenCan is more than an initiative- it’s a movement to transform the way male cancers are perceived and addressed in India. Through this partnership with Experience Commerce, we aim to reach wider audiences, break stigmas, and ensure timely support for those affected.”
To this, Bhawana Daga, Vice President- Growth, Experience Commerce, added, “We are honoured to collaborate with Tata MenCan, a cause-driven initiative that seeks to bring about a meaningful change in the healthcare space. Our aim is to amplify their voice and create conversations that matter, ensuring widespread awareness and engagement through innovative campaigns.”
Furthermore, Sneh Thanvi, Marketing Manager, Western Refrigeration, also mentioned, “At Western Refrigeration, we believe in aligning our business goals with a higher purpose. Partnering with Tata MenCan reaffirms our commitment to building a sustainable future and supporting causes that matter. Together, we aim to create a lasting impact by raising awareness and fostering a healthier society.”
