JioStar has appointed Seethalakshmi V Iyer as Senior Vice President – Entertainment Ad Sales for its Tamil and Malayalam Cluster. In her new role, she has been responsible for driving advertising revenue, strengthening network partnerships, and overseeing the entertainment ad sales strategy across regional markets.
Iyer has shared the news of her appointment on LinkedIn, marking this as the latest milestone in her media sales career.
Prior to this role, she has been working with JioStar as Director – Sales from November 2024 to December 2025. Before joining JioStar, she has served as Director – Ad Sales for the Tamil GEC Cluster at The Walt Disney Company from January 2022 to March 2025, where she has led national sales for Star Vijay SD and HD from Mumbai. She has also been associated with Star TV Network as Vice President – Sales from March 2012 to December 2021, contributing to nearly a decade of growth in the broadcast business. She began her television sales career with Zee Entertainment Enterprises, where she has worked as Senior Manager – Sales from June 2005 to March 2012, handling key revenue functions for the network in Mumbai.
