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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Rakesh CK Elevated To EVP & Head- SVOD & Marketing At aha

Rakesh CK has been elevated to the role of To EVP & Head -SVOD & Marketing at aha. In his previous role, he was serving as Senior VP & Head – SVOD & Business Strategy within the company.

MM Desk by MM Desk
July 10, 2024
in Marketing, People Spotting
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Rakesh CK Elevated To EVP & Head- SVOD & Marketing At aha

After being associated with the company for over two years, Rakesh CK has been elevated to the role of EVP and Head -SVOD and Marketing at aha. Prior to this, he was serving as Senior VP and Head – SVOD and Business Strategy.

Previously, he was with Mirchi for over four years, holding various roles throughout his tenure. In November 2017, he was appointed Assistant Vice President and Sales Head. He was later promoted to Business Head for Andhra Pradesh and Telangana, a position he held from April 2020 to August 2020. In September 2020, he was elevated to Vice President and Business Director for West Bengal, Uttar Pradesh, Bihar, and the North East.

Before that, CK was also associated with Airtel Business as Voice Account Manager (Sales) from October 2012 to June 2016 and later on he was elevated to Senior Manager and Head of Voice Sales (Enterprise) – Karnataka in July 2016.

In the past, he was also associated with Standard Chartered Bank as Relationship Manager- SME Business from August 2010 to October 2012. He served as Area Sales Manager- SBI Cards at GE Capital 2009 and as Area Sales Manager (PCO Division)- Bangalore in 2008.

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