After being associated with NIVEA India for the past eight years, of which he served the role of Sales Director for the last one-and-a-half years, Ashish Joshi has now joined family-owned food company- Rich Products as its new VP-Sales.
He announced the development on LinkedIn.
In his tenure with NIVEA India which lasted for about eight years, Joshi served across various roles ranging from Regional Head- West India from September 2016 to February 2020, Associate Director- Shopper and Customer Marketing from March 2020 to May 2022, Associate Director- Organised Trade for one year starting June 2022 and lastly as Sales Director at the company from May 2023 to August 2024.
Prior to joining NIVEA India, he was the Zonal Business Head at Vodafone India from November 2014 to August 2016 and Regional Sales Promotions Manager- West at Wipro Consumer Care from August 2013 to November 2014.
For a one-and-a-half year duration between April 2012 and July 2013, he also donned the hat of an entrepreneur and worked in the space of Business Management- Manufacturing. During this time, he turned around the performance of an under stress manufacturing unit and established it as a profitable ISO certified entity.
Before beginning his entrepreneurial journey, Joshi served as Senior Distribution Manager at Hindustan Coca-Cola Beverages (part of The Coca-Cola Company) from January 2010 to March 2012.
In the past, he also worked in the capacity of Area Sales Manager with Agro Tech Foods from June 2007 to December 2009.
