Infectious Advertising Wins Integrated Creative & Digital Mandate For BKT Tyres In India
Balkrishna Industries Limited (BKT) has appointed Infectious Advertising as its integrated creative and digital agency for...
Feature
From Reels To A Feed Of Movies: Kuku’s Lal Chand Bisu Bets Big On AI Microdramas
Entertainment has always been constrained by two things: time and scale. A film can take months...
The Butterflow Ad That Refused To Stop Writing & We Never Stopped Laughing
Some ads do their job and quietly disappear. They run for a few weeks, sell a...
Holi, T20 & Targeting: 7 Campaigns Making Impact This Week
This week’s campaigns have leaned into culture, seasonality and technology to stay relevant across categories. From...
Is The Mega Era Cooling As Micro Influence Heats Up?
A few years ago, influencer marketing was simple math: more followers meant more impact. Brands chased...
WPP Will Become A Single Company, Streamlined Into Four Operating Units: Cindy Rose
WPP has announced a major structural overhaul, with Chief Executive Officer Cindy Rose stating that the...
upGrad Acquires Internshala In 90% Stock-Swap Deal
upGrad has acquired internship and early-talent marketplace Internshala in a 90% stock-swap transaction for an undisclosed...
We’re Actively Evaluating Opportunities: Saurabh Varma On Wondrlab’s Madison World Acquisition Reports
Marketing and digital network Wondrlab is understood to be in the final stages of acquiring Madison...
WPP Media Appoints Kartik Vishwanathan As Vice President – Investments
WPP Media has appointed Kartik Vishwanathan as its new Vice President–Investments contributing to regional and global...
IPL Has Moved From Gold To Platinum Standard: WPP Media’s Vinit Karnik On Why Cricket Still Rules Advertising
In India, cultural moments rarely arrive quietly. They erupt, in stadiums packed with roaring fans, in...
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