Advertising

The 19th edition of Goafest - South Asia’s premier advertising and marketing festival - scheduled to...

Plush Launches ‘Here For You, Mama!’ Campaign To Highlight Postpartum Care

Plush has launched its ‘Here For You, Mama!’ campaign to highlight the lack of attention given...

Rising Participation From Small Agencies, Greater CMO Presence & Stronger Youth Connect: Organisers On Goafest 2026 Key Highlights

by Sakshi Sharma

As the advertising and marketing ecosystem continues to operate in a state of flux shaped by...

ASCI Releases Draft Guidelines For Labelling AI-Generated Content In Advertising

Advertising Standards Council of India has released draft guidelines for the responsible labelling of AI-generated content...

McCain Foods Launches International Style Zigzag Fries With #TasteTheWorld Campaign

McCain Foods has launched its International Style Zigzag Fries range in India under the #TasteTheWorld campaign....

CXOs From 50+ Brands Including HUL, Google & PepsiCo To Join Goafest 2026

Goafest 2026 has brought together CXOs, CMOs and senior marketing leaders from more than 50 companies...

Media ABBY 2026 Announces 438 Shortlisted Entries Ahead Of Goafest

Ahead of Goafest 2026, The Advertising Club (TAC) has announced a total of 438 shortlisted entries...

PizzaExpress Launches ‘Only For Everyone’ Campaign To Make Gourmet Pizza More Accessible

PizzaExpress has launched a new campaign titled ‘Only For Everyone’ in India, aimed at repositioning gourmet...

With 845 shortlisted entries across 22 broader categories, the Creative ABBY Awards 2026 shortlist signals a strong shift toward digital-first, creator-led and platform-native advertising. Digital emerged as the biggest category with 79 shortlisted entries.

Creative ABBY 2026 Shortlists Out; Digital Leads With 79 Entries

Ahead of Goafest 2026, The Advertising Club (TAC) has announced a total of 845 shortlisted entries...

WPP Media Bags JLR’s Global Integrated Media Mandate