AdLift’s AI search visibility platform, Tesseract, has launched two new features, Claude AI integration and AI Traffic Analytics, to help brands understand how AI platforms reference, interpret, and drive traffic to their digital properties.
The Claude AI integration has expanded Tesseract’s existing AI visibility capabilities by enabling deeper analysis of AI-generated brand mentions. The feature has allowed marketers and SEO teams to evaluate the context, sentiment, and intent behind references made by Anthropic’s Claude model, offering insights into how brands are positioned within AI-generated responses. The integration has been made available to Enterprise and Pro Plan users.
In addition, Tesseract has introduced AI Traffic Analytics, a feature designed to help brands measure referral traffic originating from AI-powered platforms. The tool has provided visibility into which AI assistants and conversational search platforms are directing users to brand websites, how users are arriving through AI-assisted discovery journeys, and how referral trends are evolving over time. The feature has been made available across all Tesseract plans.
The launches have come as AI-powered search experiences, including conversational search and large language model-based recommendations, continue to influence how users discover brands online. The new features have aimed to help marketing teams connect AI visibility with measurable traffic outcomes and gain a clearer understanding of their performance across AI-driven discovery channels.
According to the company, additional updates focused on AI visibility tracking and large language model intelligence are currently under development.
Prashant Puri, Co-Founder and CEO of AdLift, said, “Traditional search analytics were built for a world where Google was the primary discovery engine. That world is changing fast. Tesseract is designed for what comes next – giving brands real intelligence into how AI platforms perceive, reference, and send traffic to their digital presence. Claude integration strengthens the depth of that intelligence considerably.”
