Servotech Renewable Power System has unveiled a new television campaign titled ‘Raho Roshan, Bina Tension’, fronted by actor Sonu Sood, to promote its rooftop solar solutions. Produced by Shakti Sagar Productions, the campaign is being launched with a digital-first strategy, debuting on JioHotstar before expanding across OTT platforms, national news channels, linear television, Connected TV networks, social media channels and other digital touchpoints.
Set against a nostalgic 1990s backdrop, the film uses humour to communicate the financial benefits of solar energy. Sonu Sood takes on a dual role as two brothers navigating household responsibilities after the passing of their father. As the siblings divide expenses, the elder brother cleverly assigns most financial obligations to the younger one. However, when it comes to paying the electricity bill, both brothers are unexpectedly eager to take charge.
The twist reveals the reason behind their enthusiasm: the home is powered by a Servotech rooftop hybrid solar system, resulting in significantly reduced electricity costs. Through this light-hearted family exchange, the campaign highlights how solar power can ease one of the biggest recurring household expenses while reinforcing the brand’s message of affordable and stress-free energy solutions.
The film concludes with Servotech’s solar rooftop proposition, “Raho Roshan, Bina Tension,” underscoring the promise of uninterrupted power and lower electricity bills.
Speaking on the launch of the TVC Ad campaign, Rishabh Bhatia, Head of Digital Marketing at Servotech Renewable, said, ‘Raho Roshan Bina Tension’ is a campaign built on nostalgia, humour, and relatability, emotions that connect deeply with Indian families. Working with Sonu Sood was an incredible experience as he brought both authenticity and charm to the narrative. Through this TVC, we wanted to simplify the conversation around solar adoption and show how renewable energy can genuinely ease everyday financial stress. This campaign is an important step in strengthening Servotech’s positioning as a household solar brand for modern India.”
Speaking of Servotech’s future plans, Prabhutva Tiwari, PR & Marcom Head at Servotech Renewable, added, “With ‘Raho Roshan, Bina Tension’, our objective was to create a storyline that feels entertaining yet meaningful for everyday consumers. Known for his strong connection with Indian audiences and his impactful public image, Sonu Sood brings authenticity, relatability, and mass appeal to the campaign. This is just the beginning, and we are already working on more engaging TVC campaigns of our other product lines that will be launched very soon.”
