Dentsu India has won the integrated media mandate for the Tata Group’s Indian Premier League (IPL) campaigns, bringing multiple Tata Group companies under a unified media strategy. The mandate has included brands such as Tata Motors, Voltas, TATA AIG, CaratLane and Air India Express.
The mandate has been awarded following a competitive multi-agency pitch.
As part of the assignment, Dentsu India has handled media planning and buying across television, digital, OTT, social media and emerging platforms for the IPL season. The agency network has managed media duties across the participating Tata Group brands under a consolidated framework.
The win has marked a significant consolidation of media responsibilities for multiple Tata Group brands during the IPL season. The collaboration has focused on centralised planning and integrated execution across the tournament.
Amit Wadhwa, CEO, Dentsu Creative and Media Brands, South Asia, dentsu, said, “We were honoured to partner with the Tata Group for its consolidated IPL media mandate. This win reflected the strength of our integrated capabilities and our shared ambition to create meaningful business impact at scale. Through data-driven planning, agile optimisation, and culturally relevant storytelling, we delivered strong outcomes for the Tata Group brands throughout the IPL season.”
