WPP Media emerged as India’s leading media group for new business in the first quarter of 2026, according to the latest COMvergence Q1 2026 India New Business Barometer.
The media network secured total billings of $178.8 million during the quarter, the highest among all media groups tracked in India. WPP Media recorded 11 account wins during the period, comprising seven new business wins and four retentions.
The wins spanned sectors including automobile, FMCG, hospitality, pharma and real estate. Among the notable clients won or retained during Q1 were Reckitt, JSW Motors, Jaguar Land Rover, Godrej Properties, Nothing Technology, Airbnb, Red Bull, Valvoline, Agilus, Alkem Laboratories and Zee Bullet.
According to the report, WPP Media also posted a retention rate of 74%, retaining billings worth $179 million across four accounts, highlighting the strength of its existing client relationships alongside new business growth.
The group’s performance in India mirrored its global momentum. As per the COMvergence Q1 2026 Global New Business Barometer, WPP Media ranked first worldwide with $1.5 billion in total new business billings. The network’s global performance was supported by major account wins including Jaguar Land Rover and Estée Lauder.
COMvergence also noted that WPP Media accounted for $1.2 billion of the $1.8 billion awarded to bespoke, group-led media solutions globally, representing 25% of the $7 billion in total reviewed media spend during the quarter.
Among agency brands, Wavemaker and EssenceMediacom secured the top two spots globally for new business value, reinforcing WPP Media’s position in the global media agency landscape.
Prasanth Kumar, CEO WPP Media South Asia, said, “Being recognised as the leading media group for new business in India is a reflection of the trust our clients place in us and the strength of our integrated proposition. In an increasingly dynamic marketplace, brands are looking for partners who can connect creativity, media, data and technology to drive tangible business outcomes. What is particularly encouraging is that our growth story is being powered not only by new client partnerships, but also by the confidence of existing clients who continue to grow with us. As the industry evolves, our focus remains on building future-ready capabilities, investing in talent, and creating solutions that help brands unlock sustainable growth at scale.”
