The Big Babool Ad That Flew Straight Into Childhood Memories
Some ads sell products. Some quietly become part of pop culture. And then there are ads...
Advertising
Brands Keep It Real With Heartfelt Motherhood Stories Ahead Of Mother’s Day 2026
Mother’s Day campaigns this year are moving far beyond flowers, greeting cards, and emotional background music....
From OYO’s Airtel Throwback To Flipkart’s Twin-Town Chaos: 7 Campaigns That Ruled This Week
This week, brands collectively decided that subtlety was overrated. One campaign turned a Kerala village famous...
Ogilvy Appoints Abhishek Banerjee As Senior Vice President
Abhishek Banerjee has joined Ogilvy as Senior Vice President, marking a return to the agency after...
Havas Media Network Elevates Mahesh Mohite To Vice President – Digital Media
Havas Media Network India has promoted Mahesh Mohite to Vice President – Digital Media, further strengthening...
Kalpataru’s Mumbai Airport Campaign Gets A Programmatic Upgrade With Social Beat
Social Beat has executed a programmatic Digital Out-of-Home (pDOOH) campaign for Kalpataru at Mumbai International Airport,...
Amagi Expands CTV Performance Potential With In-Content Ads Marketplace
Amagi has announced the availability of its In-Content Ads offering through Amagi ADS PLUS marketplace, expanding...
AAAI Marks 80 Years, Celebrates Legacy & Future Of Indian Advertising
The Advertising Agencies Association of India (AAAI) has marked its 80th anniversary and has planned a...
Great Advertising Sticks Through Emotional Resonance & Cultural Relevance: BBH India’s Parikshit Bhattaccharya
In an ecosystem flooded with content, where attention is fleeting and indifference is expensive, the rules...
Omnicom Elevates Christine Gambino As Omni CEO
Omnicom has elevated Christine Gambino to Chief Executive Officer of its Omni platform, effective immediately. She...
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