Love is in the air, and as February casts its romantic spell, the world seems to hum with the promise of connection and affection. But beyond the roses, chocolates, and candlelit dinners, there’s another kind of courtship unfolding- a vibrant dance between brands and consumers, each vying to capture hearts in the most creative ways.
In this season of love, brands have mastered the art of storytelling, weaving narratives that resonate with emotions and leave a lasting impression. Whether it’s about celebrating love in all its beautiful forms or simply spreading joy to those flying solo, the campaigns this year are more than just promotions, they are love letters crafted to connect.
From heartwarming tales that tug at the heartstrings to playful banter that brings out the smiles, brands are pulling out all the stops to stand out amidst the sea of pinks and reds. Some are embracing nostalgia, while others are redefining love with humor. Social media timelines are bursting with colorful visuals, catchy hashtags, and short films that beautifully encapsulate the spirit of Valentine’s Day.
As we scroll through this digital love fest, one thing is clear, brands are not just selling products; they’re crafting experiences that echo the emotions of their audiences. Whether it’s a grand romantic gesture or a cheeky nod to singlehood, these campaigns are proof that in the world of marketing, love is truly the ultimate currency. Here’s how several brands are making this Valentine’s Day unforgettable.
Tinder
On Valentine’s Day in India, Tinder is flipping the script on heartbreak with its ‘Move On with Tinder’ campaign, to help make the post-breakup journey as fun as possible. With a series of engaging initiatives, playful collaborations, and interactive experiences, the campaign aims to help new singles leave the past behind and step into an exciting new chapter with empowerment and fun.
Globally in app Tinder is expanding its Explore section with new tiles, making it easier for singles to match with intention. These new categories such as ‘Serious Dater’, ‘Binge Watcher’ or ‘New Friends’, allow users to connect based on shared interests and relationship goals, ensuring a more tailored and transparent dating experience.
At the forefront of this campaign in India is Tinder’s collaboration with Blinkit, bringing an interactive Single Mode slider to the delivery app’s homepage. A click on the slider takes users to a dedicated ‘Moving On with Tinder’ page, featuring a playful, step-by-step guide to healing and self-care.
Tinder has also released a fun video with influencer Orry for the ‘Axe Your Ex’ campaign. In this lighthearted video, Orry asks people to send Tinder photos with their exes so they can be edited out- a symbolic gesture of moving on and embracing new beginnings. Through this campaign, Tinder reinforces the idea that letting go can be both empowering and fun. With witty lines like: “Don’t just be a liver, be a leaver!” and “They left you on read, but you deserve the red carpet!”
Vim
Bollywood couple Rajkummar Rao and Patralekha Paul Rao have joined hands with Vim to share the social message of equality at home. With their recent campaign, they encourage couples to pledge for an #EqualVow and rethink household dynamics, embracing equality in everyday mundane tasks like dishwashing, made easy with Vim’s innovative products.
Marriage marks a significant transition where gender roles become more pronounced. Household chores have predominantly been viewed as a woman’s responsibility, and research confirms this disproportionate mental burden placed on women. As per the Time Use Survey by the National Sample Survey Office (2019), 92% of women aged 15 to 59 are responsible for daily domestic chores, while only 27% of men contribute.
Having been married for three years now, Rajkummar and Patralekha exemplify a balance in their own relationship, emphasising that equality is the foundation of their bond.
Frido
Valentine’s Day is often associated with grand romantic gestures, but Frido, a player in ergonomic solutions, is flipping the script with a heartwarming campaign that celebrates comfort for everyone. By blending curiosity with creativity, the brand has turned everyday spaces into interactive experiences- inviting people to scan, smile, and discover a new way to feel cared for.
With a simple yet playful question- “Want Cuddles? Scan Here”- Frido’s latest activation is sparking conversations, igniting intrigue, and redefining what it means to give (and receive) the perfect cuddle.
(@sorryygirlss)Britannia
This Valentine’s Day, Britannia in partnership with Xtendr has launched a Mixed-reality print ad, setting a new benchmark for interactive brand experiences. A simple QR scan on the Britannia Pure Magic Choco Frames print ad transports users into a stunning 3D Harry Potter world, where the four iconic Hogwarts houses- Gryffindor, Slytherin, Ravenclaw, and Hufflepuff- magically emerge from the biscuit itself. Consumers can select their house, watch their chosen biscuit appear in lifelike 3D, and send a carefully curated personalised message to their loved ones.
Hyundai Motor India
Picking up someone is an act of love. It is the unsaid display of affection and care, a love language for many. This Valentines’ month, Hyundai Motor India Limited (HMIL) is acknowledging and celebrating this gesture and spreading more love with #PickYouUp campaign.
Blending relationships with the joy of driving, the #PickYouUp campaign reimagines “picking someone up” as actions that show love. From late-night office pick-ups to surprise airport arrivals and spontaneous road trips, Hyundai inspires going the extra mile for loved ones and celebrates this warm gesture throughout the Valentines’ month.
SOCIAL and Solitario
Celebrating love and happiness, Solitario and SOCIAL are bringing back romance to the real world with their ‘Love Doesn’t need a loan’ campaign. Spread across 56 SOCIAL outlets in 10 cities, the initiative encourages individuals to step beyond digital interactions and rediscover the magic of real-world chemistry with an added touch of luxury.
Designed to blend organic chemistry with a little sparkle, couples stand a chance to win an exquisite heart-shaped lab-grown diamond ring from Solitario, making their special moments even more memorable.
Platinum Love Bands by PGI India
This Valentine’s Day, Platinum Love Bands by PGI India has unveiled its #SealItWithPlatinum campaign, capturing the essence of love that is rare, precious, and everlasting- just like platinum. The campaign beautifully captures the journey of modern relationships, where love is a choice made every day, built on mutual respect, individuality, and shared moments.
Bringing this thought to life, Platinum Love Bands has launched a first-of-its-kind AI-powered initiative, offering couples a unique way to see their future together. This interactive experience allows users to input their personalities and preferences to generate a personalized glimpse into their love story’s journey ahead.
Myntra’s M-Now
Myntra’s “Break Up with Basic” campaign is a playful nudge to Bengaluru lovers to ditch clichés and embrace thoughtful, unique gifts. With M-Now’s hyper-fast delivery, even last-minute shoppers can score something truly special. No more frantic mall dashes or settling for less. Myntra has Valentine’s Day covered with a wide selection of premium gifts delivered right to people’s doors.
With playful and witty wordplay, the campaign piqued the interest of many and created social chatter that during last-minute gift shopping, customers need not settle for just basic options anymore.
Bombay Shaving Company
This Valentine’s, Bombay Shaving Company is breaking the mold with its latest campaign, ‘Love However’- a fresh, heartfelt take on celebrating non-stereotypical expressions of love. The brand recognises that today’s generation values authenticity: With the‘Love However’ campaign, Bombay Shaving Company is embracing this evolving definition of love, encouraging people to celebrate connections on their own terms.
Sunfeast
Gen Z is taking Valentine’s Day to the next level with Sunfeast Fantastik!’s ‘Dump Your Ex-Cess’ campaign. From deleting old mushy chats and unfollowing their ex to tossing out hoodies and plushies, they’re making bold moves and raising the bar for how they approach love.
The Fantastik! Truck has been making stops at popular colleges and youth hangouts, offering heartbroken (and happily single) folks the chance to let go of their Ex-Cess baggage.
Shoppers Stop
Shoppers Stop has introduced its “Gifts of Love” Valentine’s Day campaign in collaboration with GUESS as their gifting partner. This campaign cements Shoppers Stop’s position as the ultimate gifting destination for premium Valentine’s Day gifts.
The campaign features several initiatives:
Valentine’s Contest: Customers can share memorable pictures on Instagram with the one they love using #GiftsOfLove and tagging @shoppers_stop on social media for a chance to win exclusive prizes from GUESS.
Curated Online Experience: A dedicated “Gifts of Love” section on the Shoppers Stop website and app showcases curated gift ideas, including special picks from GUESS.
Share and Win: Customers can share their most heartwarming love stories on the Gifts of Love board in select stores, and the most touching ones will be rewarded with exclusive GUESS merchandise from Shoppers Stop, making this Valentine’s even more special.
Ferrero India
Ferrero India, part of Ferrero Group, is set to mark Valentines Days with Confetteria Raffaello, it’s a signature almond and coconut confection, perfect for heartfelt confessions. This year, the brand introduced contemporary actor Medha Shankr as the new face of Raffaello, capturing the magic of young love in a delightful and playful digital ad film.
Bringing her charm to the film, Shankr introduces a story of Raffaello’s unique indulgent layers – fragrant coconut flakes, velvety creamy filling around its delicate core of a whole almond – symbolizing the many facets of romance. The film beautifully weaves a tale of innocence, mischief, and the universal emotion of love.
Simply Fresh
redBus
This Valentine’s Day, redBus is celebrating singlehood with a quirky and fun campaign – ‘Sabse Single Kaun’. In collaboration with stand-up comic Haseeb. This Instagram-first campaign aims to find India’s most single individuals and reward them with a once-in-a-lifetime prize – lifetime (i.e. 14 years) free redBus tickets.
While Valentine’s Day is often associated with couples, redBus is flipping the narrative and inviting individuals to embrace their single status with pride. Participants can submit their entries in video or text format, convincing redBus of their supreme singlehood – be it through hilarious anecdotes or painfully relatable experiences. The most quirky, creative, or emotionally compelling entries will be considered for the grand prize.
Glance
This Valentine’s Day, Glance’s latest campaign has painted a world of love beyond clichés, celebrating its power to inspire, unite, and drive change. Breaking through the clutter, Glance presents its first-ever AI-generated animated film, seamlessly merging technology with storytelling to redefine love’s true essence.
Crafted entirely using AI, the film’s distinctive visual style beautifully captures the spirit of connection, allyship, and love as a transformative force.
Zepto
This Valentine’s Day, Zepto café has placed a sweet purple bench which invites people with an opening line “ek garam chai ki pyaali ho, ek cutie idhar baithne waali ho!”. The place to enjoy sweet moments with someone special, while taking advantage of Zepto Café’s guarantee of fresh food delivery in 10 minutes.
With Zepto Café’s “fresh food in 10 minutes” promise, you can surprise your date with their favorite snack quite easily with the help of a convenient QR code. It’s a fun, flirty way to make this Valentine’s Day special. Additionally, Zepto has launched a fun Valentine’s Day OOH campaign using witty product analogies to capture attention. The billboards feature humorous love declarations, comparing romantic emotions to popular FMCG products available on the platform.
SNICKERS
This Valentine’s Day, SNICKERS is here to remind people that sometimes, love isn’t the only thing in the air- hunger is too! With its latest campaign, Hungry Third Wheels, SNICKERS hilariously captures the antics of those enthusiastic extras who just can’t help but naively tag along during their friends’ romantic moments. Whether it’s photobombing a selfie or crashing a cozy date, these third wheels aren’t being themselves—they’re just hungry.
The campaign revolves around the idea that being a third wheel isn’t just about tagging along. These hungry third wheels often find themselves unintentionally intruding on their couple friends’ special moments. But SNICKERS® has the perfect solution: a satisfying SNICKERS bar to remind them that maybe they’re just hungry and not themselves.
L’Oréal Paris
L’Oréal Paris has launched one-of-a-kind digital film featuring the newlywed Bollywood couple Aditi Rao Hydari and Siddharth for the first time ever since their wedding.
Hydari took to Instagram to share an engaging reel where the couple is shown engaged in a playful banter about hair woes. When Siddharth confesses about his oily scalp issues, she immediately turns into his hair expert, offers him a solution – L’Oréal Paris Hyaluron Pure Shampoo. The light-hearted interaction subtly educates audiences on the importance of scalp care while showcasing the product’s benefits. The shampoo is formulated to address oily scalp concerns with a scientifically advanced blend of Salicylic Acid and Hyaluronic Acid.
Crocs
Crocs has brought a fresh twist to Valentine’s Day with its latest campaign, starring Bollywood actor Jackie Shroff and GenZ favorite Orhan Awatramani (Orry). The campaign celebrates the quirks of modern love with humour, charm, and a bold dose of self-expression, all brought to life through Crocs’ iconic Jibbitz charms and Classic Clogs.
Rooted in the belief that love goes beyond words, the campaign positions Jibbitz charms as a creative way to express emotions.
HDFC Bank
On the occasion of Valentine’s Day, HDFC Bank has launched #FinanciallyEverAfter – a unique campaign to educate couples about financial matters. The campaign introduces young couples to the idea of managing their money together – a crucial yet often overlooked aspect of modern- day relationships.
It endeavours to empower GenZ and young millennial couples with the knowledge and tools to navigate money matters together. The Bank has created a dedicated microsite – https://www.moneymadeeasy.org/ – that features an interactive ‘Financially Ever After’ quiz, which enables couples to assess their financial compatibility in a fun and informative way. The quiz reveals their attitudes towards financial decisions, bringing to the fore areas of agreement as well as differences.
