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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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YouTube Holds Firm In Disney Dispute, Rejects 24-Hour ABC Reinstatement

YouTube has responded to The Walt Disney Company’s request to bring back its ABC stations for 24 hours, stating that a brief reinstatement would confuse viewers and instead proposing a permanent restoration of ABC and ESPN while negotiations continue.

MM Desk by MM Desk
November 11, 2025
in Media
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YouTube Holds Firm In Disney Dispute, Rejects 24-Hour ABC Reinstatement

In a blog post dated November 3, 2025, YouTube TV shared an email sent to Disney leadership in response to a proposal to restore ABC stations for a single day. The email acknowledged that “the right priority here is to give customers what they want” but emphasised that returning ABC only for a day “will cause customer confusion among those who may briefly see ABC on YouTube TV only to lose it again shortly after.”  

YouTube pointed out that viewers have other options, noting that election-news coverage “is very widely available across other broadcast stations and news networks on YouTube TV, as well as on the main YouTube service, for free.” The blog further claimed that “on the last two U.S. election days, the vast majority of tuned-in YouTube TV subscribers chose not to watch ABC.”  

The email offered to immediately restore “the Disney channels that our customers watch: ABC and the ESPN networks,” while continuing to negotiate with Disney for a broader carriage agreement. YouTube stated it would be able to make the channels live within hours if Disney agrees to the proposal.  

Disney’s networks remain off YouTube TV following failed licensing talks earlier this week; Disney initially asked for access to ABC ahead of U.S. Election Day, highlighting the public-interest nature of broadcast news coverage. YouTube’s refusal reflects its stance that reinstating ABC temporarily would not resolve the underlying carriage-fee dispute.  

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