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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Govt Reviews WhatsApp’s Reply Over Username Feature Concerns

WhatsApp has responded to the Centre's notice seeking clarification on its proposed username feature. The government is reviewing the company's submission after raising concerns that username-based messaging could enable impersonation, phishing and digital fraud. The feature remains on hold in India pending the outcome of the consultations.

MM Desk by MM Desk
July 10, 2026
in Media
A A
Govt Reviews WhatsApp's Reply Over Username Feature Concerns

Meta-owned WhatsApp has submitted its response to the Centre’s notice over its proposed username feature, with the government currently examining the company’s explanation before taking a call on the feature’s rollout in India.

The proposed feature would allow users to communicate using unique usernames instead of sharing their phone numbers. While the functionality is intended to enhance privacy, the government has argued that it could make it easier for malicious actors to impersonate legitimate users or conceal their identities during cybercrime.

Also read: Govt Asks WhatsApp To Put Username Feature On Hold; Platform Says Rollout Is Yet To Begin

As suggested by media reports, WhatsApp’s response was received on Thursday night and is under examination. In its reply, WhatsApp is understood to have reiterated that the username feature has not yet been launched and outlined safeguards designed to prevent misuse. The company has also maintained that phone numbers will continue to be required as part of the account registration process.

Earlier this week, the Centre had granted WhatsApp additional time until July 9 to respond to the notice after the company sought an extension and assured the government that it would not roll out the feature in India until discussions concluded. A Meta delegation had also met MeitY officials following the issuance of the notice.

The scrutiny forms part of the government’s broader examination of username-based messaging features across platforms. Similar notices have also been issued to Telegram and Signal, with authorities seeking to assess whether such features could facilitate cybercrime while balancing user privacy and platform security.

 

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