Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

TRAI Releases Recommendations On Reserve Prices For FM Radio Channel Auctions

TRAI has proposed new pricing, licensing, and revenue norms to expand private FM radio in smaller towns and strengthen the financial viability of operators.

MM Desk by MM Desk
September 26, 2025
in Media
A A
TRAI Releases Recommendations On Reserve Prices For FM Radio Channel Auctions

The Telecom Regulatory Authority of India (TRAI) has released its recommendations on the reserve prices for auction of FM radio channels.

The Ministry of Information and Broadcasting (MIB) had sought TRAI’s recommendations for 18 Category ‘E’ cities in Himachal Pradesh, Uttarakhand, and the Union Territory of Jammu and Kashmir, along with Bilaspur (Chhattisgarh), Rourkela (Odisha) and Rudrapur (Uttarakhand), as per media reports. TRAI has completed a consultation process that included stakeholder comments, counter-comments, and an open house discussion held in October 2024.

TRAI has finalised reserve prices of Rs 0.83 crore for Bilaspur, Rs 1.20 crore for Rourkela, and Rs 0.97 crore for Rudrapur. For Category ‘E’ cities, it has set a reserve price of Rs 3.75 lakh and prescribed a minimum net worth requirement of Rs 30 lakh.

The regulator has recommended that annual authorisation fees for Category ‘E’ cities should be set at 2% of Adjusted Gross Revenue (AGR) for the first three years, and 4% thereafter. Private FM operators have also been permitted to broadcast news and current affairs content up to 10 minutes per clock hour, provided they adhere to the government’s programme code.

Further, TRAI has suggested that Prasar Bharati should share land, tower, and transmission infrastructure with private broadcasters at concessional rentals, while successful bidders should be given flexible payment options similar to telecom spectrum auctions.

The Authority has also proposed the removal of mandatory colocation for transmission infrastructure, allowing voluntary sharing with broadcasting, telecom, and infrastructure providers.

According to TRAI’s recommendations:

● Private FM Radio Operators should be allowed to broadcast news and current affairs programs, limited to 10 minutes in each clock hour.”

● The annual license fee of a FM radio channel should be delinked from Non-Refundable One Time Entry Fee (NOTEF) for all licensees including existing licensees.

Prasar Bharati should share its land and tower infrastructure (LTI) as well as common transmission infrastructure (CTI) with private broadcasters at concessional rental rates while taking full recovery of operational expenses.

Related Posts

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show
Media

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

by MM Desk
July 10, 2026

Google India has partnered with Sony Pictures Networks India (SPNI) for the upcoming season of Kaun Banega Crorepati (KBC), integrating...

Govt Reviews WhatsApp's Reply Over Username Feature Concerns
Media

Govt Reviews WhatsApp’s Reply Over Username Feature Concerns

by MM Desk
July 10, 2026

Meta-owned WhatsApp has submitted its response to the Centre's notice over its proposed username feature, with the government currently examining...

Latest

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

July 10, 2026
Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

July 10, 2026
Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

July 10, 2026
Brand Building Will Always Matter: Ajay Kakkar On Markers Growing Obsession With Performance

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

July 10, 2026
Sidharth Shakdher Steps Down As Paytm CMO & Business Head

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

July 10, 2026
How One Alpenliebe Toffee Turned Greed Into India's Favourite Catchphrase

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

July 10, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.