Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

TRAI Releases Recommendations On Digital Radio Policy For Private Broadcasters

Recommendations have proposed rollout of digital radio services in simulcast mode, spectrum auction in 13 cities, a 15-year authorisation period, multiple payment options for broadcasters, and government measures to ensure availability of digital receivers and infrastructure support.

MM Desk by MM Desk
October 3, 2025
in Media
A A
TRAI Releases Recommendations On Digital Radio Policy For Private Broadcasters

The Telecom Regulatory Authority of India (TRAI) has today released its recommendations on “Formulating a Digital Radio Broadcast Policy for private Radio broadcasters”. The framework has included terms and conditions along with reserve prices for commencement of digital radio broadcasting services in four ‘A+’ category cities — Delhi, Mumbai, Kolkata and Chennai — and nine ‘A’ category cities including Hyderabad, Bengaluru, Ahmedabad, Surat, Pune, Jaipur, Lucknow, Kanpur and Nagpur.

The Ministry of Information and Broadcasting (MIB) had, through a reference dated 23rd April 2024, sought TRAI’s inputs under section 11 (1)(a)(i) of the TRAI Act, 1997. TRAI has issued a consultation paper on 30th September 2024 and has received 43 comments and 13 counter-comments, followed by an Open House Discussion held on 8th January 2025. After considering stakeholder feedback and detailed analysis, the Authority has finalised its recommendations.

The recommendations have proposed that digital radio services be introduced in simulcast mode, allowing new broadcasters and existing FM operators (on a voluntary basis) to broadcast one analog channel, three digital channels, and one data channel on a single frequency. A single digital radio technology standard has been recommended, with the government tasked to decide the suitable system in consultation with stakeholders or through the spectrum auction process.

TRAI has also suggested that spectrum for new channels in the 13 cities be assigned through auction, with reserve prices notified for each city. Successful bidders and existing operators opting for migration have been provided multiple payment options, including instalments spread over 15 years.

The period of authorisation for digital radio broadcasting has been fixed at 15 years, with revenue models aligned to existing broadcasting and telecommunications frameworks. The government has also been advised to constitute a high-level steering committee to monitor rollout, ensure availability of digital receivers in mobile phones and car systems, and oversee market development.

Further, TRAI has recommended that Prasar Bharati share infrastructure with private broadcasters at concessional rental rates, while permitting voluntary infrastructure sharing across sectors. It has also suggested that sunset timelines for analogue broadcasting be decided later, based on progress of digital migration.

With the new policy, TRAI has said that digital radio will enable superior audio quality, additional channels, and value-added services, opening up fresh opportunities for broadcasters and expanded listening options for audiences.

Related Posts

JioStar Appoints Avinash Jain As Director - Creator Facilitator
Media

JioStar Appoints Avinash Jain As Director – Creator Facilitator

by MM Desk
June 5, 2026

Avinash Jain has joined JioStar as Director – Creator Facilitator, where he will work at the intersection of content creation,...

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites
Media

Delhi High Court Protects Z’s FIFA World Cup 2026 Rights, Orders Blocking Of Rogue Streaming Sites

by MM Desk
June 5, 2026

The Delhi High Court has granted interim protection to Zee Entertainment Enterprises’ exclusive broadcasting rights for the FIFA World Cup...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.