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Television Ad Volume Drops By 4% In January-March 2024 Quarter: TAM AdEx Report

According to TAM AdEx Quarterly Advertising Report on Television, TV advertising volumes for the January-March 2024 quarter dropped by 4% compared to the same period in 2023. The report also highlighted that the top 10 advertisers together contributed 46% share of ad volumes with Hindustan Unilever leading the list.

| Published on June 21, 2024

Television Ad Volume Drop By 4% In January-March 2024 Quarter: TAM AdEx Report

Television advertising volumes for the January-March 2024 quarter decreased by 4% compared to the same period in 2023, according to TAM AdEx Quarterly Advertising Report on Television.

As per the report, Food and Beverages sector solidified its top position with a 26% share in January-March, 2024, surpassing its performance from January-March, 2023. During the same period, the Personal Care/Personal Hygiene sector ranked second on the chart with a 15% share. Together, the top 10 Sectors added 90% share of ad volumes.

The top 10 advertisers together contributed 46% share of ad volumes with Hindustan Unilever leading the list. Pepsi Co India Holding and Glaxo Smithkline were new entrants during January-March, 2024 compared to January-March, 2023.

During JFM quarter, Toilet Soaps and Toilet/Floor Cleaners retained their first and second positions compared to same quarter last year.

Five out of Top 10 brands were from Reckitt Benckiser during January-March, 2024. The top 10 categories collectively added 33% share of ad volumes. Among the top 10 categories, two of them were from Personal Care/Personal Hygiene Sector.

Harpic Power Plus 10x Advanced dominated the brand list for Television Advertising during January-March 2024, the report stated.

Overall, there were 4 new entrants present in the top 10 brand list during JFM quarter this year. Among the top 10 brands, three of them belonged to Toilet/Floor Cleaners Category.

Among the growing categories, Mutual Funds experienced a ninefold increase in January-March, 2024, compared to January-March, 2023.

As per the report, 165+ Top Growing Categories witnessed positive growth. Milk Beverages witnessed highest increase in Ad Secondages of 27%.

During January-March, 2024, GEC dominated as the most popular channel genre for advertising. Top five channels genres accounted for more than 90% share of Ad Volumes during January-March, 2024.

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