Saridon, the pain relief brand from Bayer’s Consumer Health Division in India, has launched an innovative first-of-its-kind period pain solution- Saridon Woman to provide holistic relief to females from period pain woes like abdominal cramps, backache and headache every month.
For the launch of the same, the brand has also rolled out a new campaign film- ‘No Pain, Period’ which encourages women to get relief from monthly pains and continue life without disruption.
As per a survey by the European Research Journal, 81- 93% of women experience severe spasms and discomfort during their periods and a total of 63% of young women experience social withdrawal due to period pain.
Hence, marking a breakthrough in the OTC sector, Saridon Woman offers a unique solution to females for menstrual discomfort combining the efficacy of Paracetamol with plant-based molecule- Hyoscine Butylbromide, and reaffirms Bayer’s dedication to enhancing women’s health with innovative solutions.
Commenting on the launch of the same, Sandeep Verma, Country Head- India, Bangladesh, and Sri Lanka, Bayer Consumer Health Division, said, “With over 50 years of trusted efficacy in headache relief, Saridon has been a trusted household name for Indians. Today, we proudly unveil Saridon Woman- a true industry disruptor addressing monthly pains. Over the years women have found ways to deal with monthly pains- hot water bags, massages etc. However, today’s competitive environment where women are equal participants, Saridon Woman offers quick and longer lasting relief as they go about achieving their daily or life goals. Saridon Woman empowers women to prioritize their well-being with a self-care solution. This launch underscores our unwavering commitment to women’s health.”
To this, renowned gynecologist- Dr. Rashmi Yogish, added, “In my practice, I frequently encounter women struggling with monthly pains and searching for effective relief. Many existing solutions fall short in terms of efficacy, longevity, and duration. There is a clear need for a period pain relief product that harmonizes the benefits of nature and scientific advancements, providing a reliable and enduring solution that allows women to continue their daily lives without disruption.”
