As the Indian Premier League (IPL) 2024 kicked off recently, advertisers are queuing up at Reliance-backed JioCinema and Disney-owned Star Sports, the official digital streaming partner and broadcaster for IPL, to advertise during the league and so far both platforms have secured more than 30 sponsors.
Disney has recently closed 17 deals. Among its current sponsors are Parle Products, Dream11, Vimal, Asian Paints, Charged by Thums Up, Groww, Havells Lloyd, Cadbury Dairy Milk, Parle Platina’s Hide and Seek, Dabur’s Real Fruit Juice, Dettol, Joy, PayZapp by HDFC Bank, Rupay, Ultratech, Vanessa and Amul.
Meanwhile, JioCinema’s list of digital streaming sponsors for the IPL 2024 season includes Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand and Rapido have joined hands as associate sponsors.
Additionally, JioCinema has roped in over 250 advertisers for the season and it is in advanced discussions with multiple other brands.
The list of sponsors for both the platforms is a mix of new as well as repeat sponsors.
“While last year showed us digital came of age, this season of the Tata IPL is telling us a story that digital is going to be everyone’s primary choice, be it for viewing or advertising. It is beyond doubt that India now prefers watching the Tata IPL on their mobile devices and Connected TVs and advertisers have skewed their spends towards where the consumers are,” a Viacom18 spokesperson said.
