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INOX Opposes Direct Release Of Bollywood Movies On Digital Platforms

| Published on May 16, 2020

In a world where most companies are finding it difficult to gt through this tough phase of COVID-19 crisis, there are some which are actually gaining more audience than ever and of these brands are Digital video streaming platforms like Amazon Prime, Netflix and so on. With people sitting at homes, OTT Platforms have become the major source of entertainment and some are doubting that this will change the industry forever.

INOX

As it is still not clear that when things will get back to normal, moviemakers have already started to look for alternatives to release their work rather than waiting for the cinema halls to open. The makers of Amitabh Bachchan and Ayushmann Khurrana starrer “Gulabo Sitabo” have announced that they would be releasing the flick on Amazon Prime on June 12 and now the makers of “Shakuntala Devi” starring Vidya Balan have also revealed that they would also release the movie on Amazon Prime in June.

While this is optimistic news for online users and OTT platforms, it has not gone well with the INOX theatres and the company has released a statement on Twitter in which it has expressed disappointment over the step taken by the movie makers. INOX has not taken anybody’s name in its statement but one can easily guess what they are trying to convey.

Below is the complete statement if you want to read:

The Producers Guild of India also tweeted recently about the current scenario and wrote reasons why releasing films directly on streaming is a more financially viable option.

Netizens were quick to react over this and some wrote their experience with movie theatres before the lockdown:

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What are your views on this? Share our thoughts in the comments section.

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