Prime Video India has inked a multi-year distribution deal with South Korean entertainment studio CJ ENM to expand its Korean content catalogue for viewers in India. The agreement has brought over 100 Korean titles to the platform over the next two years, including 26 new shows alongside titles from CJ ENM’s existing library.
The collaboration has extended the existing global partnership between Prime Video and CJ ENM to the Indian market. As part of the deal, upcoming titles have been made available with English subtitles and Hindi, Tamil and Telugu dubs.
The upcoming slate has included titles such as Yumi’s Cells Season Three, The Legend of Kitchen Soldier, My Bias, My Boss and Filing for Love. Prime Video has also added library titles including Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and Yumi’s Cells Seasons One and Two.
The content lineup has featured actors including Kim You-Jung, Lee Jong-suk, Park Ji-hoon and Cha Woo-min across genres such as drama, thriller, romance, fantasy and action.
Prime Video has said the titles will be available to Prime members in India at no additional cost as part of their existing subscription.
Shilangi Mukherji, Director and Head, SVOD Business, Prime Video India, said,“Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
Manish Menghani, Director and Head of Content Licensing, Prime Video India, said, “At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them. The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
