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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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India Set To Get A Government-Backed Caller ID System: TRAI

TRAI has responded to the Department of Telecommunications’ back-reference, reaffirming its recommendations on the rollout of the Calling Name Presentation (CNAP) service across Indian telecom networks.

MM Desk by MM Desk
October 31, 2025
in Media
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India Set To Get A Government-Backed Caller ID System: TRAI

The Telecom Regulatory Authority of India (TRAI) has issued its response to the Department of Telecommunications’ (DoT) back-reference dated September 26, 2025, regarding its earlier recommendations on the “Introduction of Calling Name Presentation (CNAP) Service in Indian Telecommunication Network” made on February 23, 2024.

The CNAP feature is expected to function like a verified Caller ID system, similar to Truecaller, but will be backed and regulated by the Government of India. It aims to display the caller’s name along with their number, helping users identify callers accurately and curb spam and fraudulent calls.

The DoT had first requested TRAI’s recommendations on March 21, 2022, under Section 11(1)(a) of the TRAI Act, 1997. After extensive consultations with telecom operators and industry stakeholders, TRAI submitted its final recommendations in February 2024.

Following this, the DoT, through its back-reference, informed TRAI that the Government had reviewed the recommendations and sought reconsideration on certain aspects.

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