Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

I&B Ministry Unveils Draft Rules To Enhance Accessibility On OTT Platforms For Persons With Disabilities

I&B Ministry has proposed new accessibility guidelines for OTT platforms to ensure audio-visual content is inclusive for viewers with hearing and visual impairments, inviting stakeholder feedback by October 22, 2025.

MM Desk by MM Desk
October 9, 2025
in Media
A A
I&B Ministry Unveils Draft Rules To Enhance Accessibility On OTT Platforms For Persons With Disabilities

The Ministry of Information and Broadcasting (MIB) has proposed a set of Guidelines for Accessibility of Content on Platforms of Publishers of Online Curated Content (OTT Platforms) for Persons with Hearing and Visual Impairment and has invited public comments on the draft.

As per the ministry’s notification, the guidelines aim to make OTT content more inclusive through features like subtitles, closed captioning, audio descriptions, and Indian Sign Language interpretation. Stakeholders and members of the public have been invited to share their comments by October 22, 2025.

The draft guidelines have been framed in line with India’s commitments under the UN Convention on the Rights of Persons with Disabilities (UNCRPD) and the Rights of Persons with Disabilities Act, 2016. They are designed to ensure equal access to recreational content for people with disabilities by setting accessibility standards for audio-visual material and OTT user interfaces.

Under the proposed implementation plan, all new content on OTT platforms will be required to include at least one accessibility feature, Closed/Open Captioning (CC/OC), Audio Description (AD), or Indian Sign Language (ISL), within six months of the guidelines’ publication. Over the next two years, platforms are expected to progressively make their entire content libraries accessible, starting with 30% in 12 months and reaching full compliance within 24 months.

The guidelines have also specified that OTT platforms must submit quarterly progress reports and work collaboratively with organisations promoting accessibility. Certain content categories, such as live or deferred live content, short-form videos, and audio-only formats, have been exempted due to technical and operational challenges.

To oversee the rollout and address grievances, the ministry has proposed forming a committee chaired by a Joint Secretary-level officer. The committee will monitor implementation and convene quarterly to review compliance progress.

Related Posts

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show
Media

Google India Partners With Sony Pictures Networks India For KBC, Brings Gemini To The Show

by MM Desk
July 10, 2026

Google India has partnered with Sony Pictures Networks India (SPNI) for the upcoming season of Kaun Banega Crorepati (KBC), integrating...

Govt Reviews WhatsApp's Reply Over Username Feature Concerns
Media

Govt Reviews WhatsApp’s Reply Over Username Feature Concerns

by MM Desk
July 10, 2026

Meta-owned WhatsApp has submitted its response to the Centre's notice over its proposed username feature, with the government currently examining...

Latest

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

Marico Spends Rs 1,300 Crore On Advertising In FY26, Up 15% YoY

July 10, 2026
Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

Veer Ji Malai Chaap Faces Delhi HC Order Over Videos Featuring Zippy’s Manufacturing Facility

July 10, 2026
Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns

July 10, 2026
Brand Building Will Always Matter: Ajay Kakkar On Markers Growing Obsession With Performance

Brand Building Will Always Matter: Ajay Kakar On Markers Growing Obsession With Performance

July 10, 2026
Sidharth Shakdher Steps Down As Paytm CMO & Business Head

Sidharth Shakdher Steps Down As Paytm CMO & Business Head

July 10, 2026
How One Alpenliebe Toffee Turned Greed Into India's Favourite Catchphrase

How One Alpenliebe Toffee Turned Greed Into India’s Favourite Catchphrase

July 10, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.