Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

GST Shake-Up: Essentials Lighten Your Bill, Luxuries Weigh It Down

India has rolled out its ‘Next-Generation GST’ regime, branded as GST Bachat Utsav, easing taxes on daily essentials while raising rates on luxury and sin goods to 40%.

MM Desk by MM Desk
September 22, 2025
in Marketing
A A
GST Shake-Up: Essentials Lighten Your Bill, Luxuries Weigh It Down GST Shake-Up: Essentials Lighten Your Bill, Luxuries Weigh It Down

India has implemented a major revamp of its indirect tax system today with the launch of the ‘Next-Generation GST’ or GST Bachat Utsav. The government has said the reform has been aimed at simplifying the tax structure, boosting consumer spending, and adding over Rs 2 lakh crore to the economy.

The overhaul has lowered rates on a wide range of essential goods and services. UHT milk, paneer, and chena have been moved into lower tax brackets, while all Indian breads including chapati, roti, and paratha have been made tax-free. Popular packaged foods such as butter, biscuits, namkeen, jams, and juices have also become cheaper. More than 30 lifesaving drugs and therapies for critical illnesses, along with medical devices like diagnostic kits and glucometers, have been taxed at reduced rates. Stationery items including pencils, erasers, notebooks, and maps have similarly seen tax relief, easing costs for students.

Consumer durables have also seen relief. Household appliances like ACs, TVs, washing machines, and dishwashers have had their GST rates reduced from 28% to 18%. Cement for home construction has been brought under the same lower slab. Common services such as haircuts, salon visits, yoga, and gym memberships have also become more affordable.

To balance the revenue loss, the government has imposed a 40% GST rate on luxury and sin goods by merging cess with tax. Cigarettes, bidis, pan masala, and chewing tobacco have become significantly costlier. Aerated beverages such as Coca-Cola and Pepsi have been placed under the same higher slab. Online gaming and betting have also faced tax hikes.

High-end consumer categories have been affected too. Luxury cars, SUVs, MPVs, and motorcycles above 350cc have been moved to the 40% rate. Dining at premium air-conditioned restaurants has become more expensive, and premium smartphones along with imported gadgets have entered higher tax brackets.

The Finance Ministry has stated that the targeted approach has been intended to make daily essentials more affordable to households while shifting the burden to discretionary and luxury spending.

Related Posts

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price
Feature

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

by MM Desk
July 6, 2026

The Indian direct-to-consumer (D2C) eyewear market has increasingly become crowded with brands competing through discounts and aggressive pricing. However, Rawbare...

The Sock Street Onboards Sangram Singh As Brand Ambassador
Marketing

The Sock Street Onboards Sangram Singh As Brand Ambassador

by MM Desk
July 3, 2026

Homegrown apparel brand The Sock Street has appointed Sangram Singh as its brand ambassador as it enters a new phase...

Latest

Delhi Metro To Introduce Audio Ads On Four Major Corridors

Delhi Metro To Introduce Audio Ads On Four Major Corridors

July 6, 2026
Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

Advertising Veteran & Former Grey India CEO Jishnu Sen Passes Away

July 6, 2026
How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

July 6, 2026
Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price

July 6, 2026
Diljit Dosanjh-Starrer 'Satluj' Withdrawn From ZEE5 India Within 48 Hours Of Release

Diljit Dosanjh-Starrer ‘Satluj’ Withdrawn From ZEE5 India Within 48 Hours Of Release

July 6, 2026
Ranveer Singh At 41: The Brand Endorsement Journey Of India's Marketing Powerhouse

Ranveer Singh At 41: The Brand Endorsement Journey Of India’s Marketing Powerhouse

July 6, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.