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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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SPNI Appoints Kausik K Misra As Head Of Programming, Non-Fiction For Sony AATH

Sony Pictures Networks India has appointed Kausik K Misra as Head – Programming, Non-Fiction at Sony AATH. Bringing over 15 years of experience across content, programming and brand marketing, Misra will lead the channel's non-fiction strategy as it sharpens its focus on regional entertainment and audience engagement.

MM Desk by MM Desk
June 12, 2026
in Media, People Spotting
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SPNI Appoints Kausik K Misra As Head Of Programming, Non-Fiction For Sony AATH

Sony Pictures Networks India (SPNI) has appointed Kausik K Misra as Head – Programming, Non-Fiction for Sony AATH, strengthening the regional entertainment channel’s leadership team.

Misra announced his new role via LinkedIn.

Misra joins the broadcaster after nearly 15 years at Zee Entertainment Enterprises, where he most recently served as Head of Non-Fiction Content from June 2022 to April 2025.

Prior to that, he was Director – Programming, Non-Fiction, Zee TV from September 2018 to June 2022. He also held a series of marketing leadership roles at Zee TV, serving as AVP – Marketing from April 2016 to September 2018, Senior Brand Manager from April 2015 to March 2016, and Brand Manager from April 2013 to March 2015.

Misra began his journey with the network in June 2010, progressing from Management Trainee to Assistant Brand Manager at Zee TV, a role he held until March 2013.

 

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