JioStar has announced its sponsor line-up for the ICC Women’s T20 World Cup 2026, bringing together brands across artificial intelligence, wellness, consumer goods, luxury, beverages and sportswear categories.
The broadcaster and streaming partner has onboarded Google Gemini, Herbalife, Havells and Parle Products as Co-Presenting Partners for the tournament. Google Pay, Rado and Campa Energy have joined as Associate Partners, while adidas has come on board as the Title Partner for the pre- and post-match live shows.
The sponsorship roster has reflected growing advertiser interest in women’s cricket, with brands from multiple sectors associating with the tournament. The line-up has included both established advertisers and first-time entrants to women’s cricket on JioStar’s platforms.
The tournament has also marked several new category associations. adidas has become the first global sportswear brand to partner with women’s cricket coverage on JioStar. Rado has entered the women’s cricket ecosystem as a luxury watch brand partner, while Campa Energy has chosen the tournament as a platform to expand its reach among cricket audiences.
JioStar has stated that the advertiser mix has continued to evolve across successive women’s cricket properties, with participation from a broader range of categories and larger brands.
The ICC Women’s T20 World Cup 2026 has begun on June 12 with hosts England taking on Sri Lanka. India has been scheduled to open its campaign against Pakistan on June 14. The matches have been made available on the Star Sports Network and JioHotstar.
Anup Govindan, Head of Sales – Sports, JioStar, said, “Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025. The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base.
“The participation of brands across diverse sectors and categories that have never before associated with women’s cricket, is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve.”
