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    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

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    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

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    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Excitel Collaborates With Amazon Prime To Offer Prime Benefits As Part Of Its Cable Cutter Plan

Excitel has partnered with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library, along with many other benefits.

MM Desk by MM Desk
June 18, 2024
in Media
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Excitel Collaborates With Amazon Prime To Offer Prime Benefits As Part Of Its Cable Cutter Plan

Excitel has joined hands with Amazon Prime to offer Prime benefits to its customers. Subscribers of Excitel’s flagship Cable Cutter plan will be able to subscribe to Prime Lite, and access Prime Video’s extensive content library.

In addition to Prime Lite with Excitel, the enhanced Cable Cutter plan also provides up to 300 Mbps of lightning speed, 300+ live TV channels, and easy access to 22+ OTT platforms including Prime Video, all for Rs 719 per month, offering users a diverse range of entertainment options to choose from.

As per the company, subscribers can enjoy a seamless streaming experience at lightning-fast speeds of up to 300 Mbps with uninterrupted access to the full selection of Prime Video’s movies and series including the highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few. This is in addition to other Prime Lite benefits like free unlimited same day delivery across 1 million+ products and next day delivery across 4 million+ products, Prime early access and exclusive deals and 5% cashback on Amazon Pay ICICI Bank Credit Card while on shopping on Amazon.

Commenting on this partnership, Vivek Raina, Founder and CEO of Excitel Broadband said, “India’s media market is changing fast. With more people watching ‘OTT Video’ and still using Cable TV, it’s clear that our audience wants a mix of entertainment options. At Excitel, we firmly believe that delivering this experience requires innovative solutions that leverage the power of the Internet. Our collaboration with Amazon Prime marks a significant step towards this vision. By offering Prime Lite with Excitel that combines Amazon’s entertainment and shopping benefits with our affordable internet plans, we’re creating a new era of home entertainment that blends OTT, TV, and the power of the internet.”

“At Prime Video we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said a Prime Video spokesperson. “The collaboration with Excitel provides seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. With this collaboration we are making premium entertainment even more accessible to customers in India,” he added.

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