PubMatic, an independent technology company, has collaborated with Disney+ Hotstar, with an aim to transform the advertising landscape for digital advertising.
Disney+ Hotstar has selected PubMatic to enable programmatic monetisation of content across multiple buying channels, including audience based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximise revenue yield.
“We are thrilled to collaborate with Disney+ Hotstar. With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences,” Jason Barnes, Chief Revenue Officer, APAC at PubMatic, said.
“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers. Utilising sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users,” Dhruv Dhawan, Head Ads at Disney+ Hotstar, said.
