From Prada To Ralph Lauren To Gucci, Why Does Indian Craft Still Struggle For Credit?
If you’ve grown up in India, you’ve probably owned a pair of Kolhapuris without thinking twice...
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The Rise Of ‘Unowned Advertising’
A brand puts out an ad. An audience engages with it. The brand owns the message....
At 53, Sachin Tendulkar’s Brand Endorsement Journey Still Hits Out Of The Park
If there is one name that effortlessly bridges generations, it’s Sachin Tendulkar. Turning 53 today, the...
Fortnightly Social Media Roundup: Platforms Double Down On Creators & Commerce
Social platforms are rapidly evolving to prioritise commerce, creator monetisation, and AI-led discovery, signalling a clear...
SharkNinja Debuts Shark & Ninja In India With Celebrity-Led Mumbai Showcase
SharkNinja has hosted a launch event in Mumbai to introduce its global brands Shark and Ninja...
43% CMOs Struggle With Video ROI As dentsu Study Links Attention To Multi-Year Sales Impact
dentsu has released The Brand Reset, a global study examining the relationship between advertising attention, brand...
66% Consumers Say AI Will Shape Entertainment; Trust Gap Persists At 75%: Gracenote
The role of artificial intelligence in entertainment has expanded significantly, with a majority of consumers recognising...
Vaarnika Is Building A Luxury Label Where Every Piece Is Hand Painted By Women Artisans
Luxury Is Changing and So Is Consumer Intent Luxury in India is going through a quiet...
India’s E-Commerce Market Is Projected To Reach $250 Billion By 2030: Google & Deloitte Report
India’s e-commerce market has been projected to reach $250 billion by 2030, growing from $90 billion...
AI Searches Surge 154% To 235M In 2025; Digital Safety Searches Grow 9%: Kantar Report
Kantar has released the 2026 edition of its ‘India in Search’ report, analysing Google search data...
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