SharkNinja has hosted a launch event in Mumbai to introduce its global brands Shark and Ninja in India. The event has taken place at the Soraia Glasshouse and has brought together celebrities, influencers, and media for a product showcase.
The event has been headlined by Kareena Kapoor Khan and Saif Ali Khan, alongside Kunal Kapur, and has been hosted by Mandira Bedi.
The programme has featured an on-stage interaction with Kareena Kapoor Khan, Saif Ali Khan, and brand representatives, focusing on lifestyle and home experiences. A live demonstration segment has shown the celebrities engaging with Ninja appliances to present product functionality.
Attendees have experienced the brands through interactive zones, including live cooking demonstrations using Ninja appliances and hands-on trials of Shark’s home care products such as vacuums, fans, and air purifiers. A product display area has showcased key offerings along with upcoming innovations.
The launch has been attended by digital creators including Shivesh Bhatia, Aishwarya Sonvane, Chandan Mendi, Manasvi Vashist, Aarushi Datta, Aarushi Handa, Ashmita Adhikari, Astha Sidana, Shivali, India Drew, Ashmita Pathik, and Naini Singh, among others.
The event has marked the official introduction of SharkNinja’s brands in India through an experience-led format.
