Auto Ad Volumes Fall 22% On TV; Print Jumps 50%, Digital Triples In 2025: TAM AdEx
The auto sector has recorded a mixed advertising performance across media in 2025, with television witnessing...
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SEBI Introduces ‘Verified’ Tag For Stock Trading Apps On Google Play Store
Securities and Exchange Board of India (SEBI) has launched a new investor protection measure in the...
The Indian Express Digital Appoints Deepshikha Ghosh As Chief Content Officer
The Indian Express Digital has appointed Deepshikha Ghosh as its Chief Content Officer. Ghosh joins the...
Fortnightly Social Media Roundup: New Features Across Platforms Favor Commerce, Content And Creator Growth
The latest round of updates across platforms including Meta, Google and LinkedIn reflects a clear shift...
71% Higher Brand Lift Comes From Paid Boost, Not Organic Creator Content Alone: dentsu X
Creator-led campaigns have continued to shape digital marketing strategies, but organic reach alone has not delivered...
89% CMOs Boost Influencer Spend, While System-Led Strategies Drive 38% Higher ROI: dentsu X
Creator marketing has moved from experimental campaigns to a core brand-building lever, but effectiveness has remained...
Indian Gen Z To Drive $1.3 Trillion In Spending By 2030: Redseer
India’s consumer landscape is undergoing a significant shift as Gen Z emerges as a powerful force...
Women Influence 70–85% Of Purchases, But Only 14% Brands Lead In Women-Centric Marketing
A new cross-industry study by HerKey and Havas Creative India has highlighted a growing disconnect between...
India Won The Cup, Brands Won The Timeline
There are cricket matches, and then there are matches that make an entire country pause. Sunday...
Behind Every Successful ‘Yes’ Is A Difficult ‘No’: Women Leaders Reflect On Defining Career Choices
In career conversations, success is often traced back to the moments when someone said “yes.” Yes...
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