Everything You Need To Know About NBA X Budweiser’s BUDX NBA House In Delhi
What started in Mumbai is now landing in Delhi, just bigger When the NBA teamed up...
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Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion
The social media landscape is entering its next phase—one defined by AI-led automation, tighter platform governance,...
From Cinema To Commerce: Here’s Anushka Sharma’s Brand Endorsement Journey As She Turns 38
As Anushka Sharma turns 38, her story feels less like a linear rise and more like...
From Prada To Ralph Lauren To Gucci, Why Does Indian Craft Still Struggle For Credit?
If you’ve grown up in India, you’ve probably owned a pair of Kolhapuris without thinking twice...
The Rise Of ‘Unowned Advertising’
A brand puts out an ad. An audience engages with it. The brand owns the message....
At 53, Sachin Tendulkar’s Brand Endorsement Journey Still Hits Out Of The Park
If there is one name that effortlessly bridges generations, it’s Sachin Tendulkar. Turning 53 today, the...
Fortnightly Social Media Roundup: Platforms Double Down On Creators & Commerce
Social platforms are rapidly evolving to prioritise commerce, creator monetisation, and AI-led discovery, signalling a clear...
SharkNinja Debuts Shark & Ninja In India With Celebrity-Led Mumbai Showcase
SharkNinja has hosted a launch event in Mumbai to introduce its global brands Shark and Ninja...
43% CMOs Struggle With Video ROI As dentsu Study Links Attention To Multi-Year Sales Impact
dentsu has released The Brand Reset, a global study examining the relationship between advertising attention, brand...
66% Consumers Say AI Will Shape Entertainment; Trust Gap Persists At 75%: Gracenote
The role of artificial intelligence in entertainment has expanded significantly, with a majority of consumers recognising...
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