Kwality Wall’s Dairy Shift Exposes A Growing FMCG Blind Spot In India
For decades, Indian consumers have been sold a comforting story. India is a price-sensitive market. India...
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Fortnightly Social Media Roundup: From AI Packages To Creator Upgrades, Platforms Expand Offerings
The social media landscape continues to evolve at a rapid pace, with platforms increasingly investing in...
How Brands Turn RCB’s Latest Triumph Into Marketing Gold
Royal Challengers Bengaluru’s latest IPL conquest was far more than a trophy lifted in triumph. It...
From Festive Wishes To Clever Wordplay How Brands Celebrated Eid-al-Adha
Eid al Adha is one of the most significant religious festivals celebrated across the world. Rooted...
Indeed Reports 919% Rise In Creator Economy Job Roles In India Since 2020
India’s creator economy has entered a more structured phase, with content creation increasingly moving into formal...
Fortnightly Social Media Roundup: Platforms Sharpen Focus On AI, Safety & Content Discovery
Social media platforms continued to sharpen their focus on creator tools, AI-powered experiences, advertising controls and...
RVCJ Media & Megalodon Partner To Build AI-Powered Culture & Communications Ecosystem
India’s digital storytelling landscape has entered a new phase as RVCJ Media and Megalodon have partnered...
Everything You Need To Know About NBA X Budweiser’s BUDX NBA House In Delhi
What started in Mumbai is now landing in Delhi, just bigger When the NBA teamed up...
Fortnightly Social Media Roundup: Platforms Race To Own Discovery, Creation & Conversion
The social media landscape is entering its next phase—one defined by AI-led automation, tighter platform governance,...
From Cinema To Commerce: Here’s Anushka Sharma’s Brand Endorsement Journey As She Turns 38
As Anushka Sharma turns 38, her story feels less like a linear rise and more like...
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