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Aabha Sachdev Joins BCCL As Brand Head – Times Of India Metro Supplements

Aabha Sachdev has been appointed as the Brand Head for Times of India Metro Supplements (TIMS) at Bennett Coleman & Company (The Times of India).

| Published on April 29, 2024

Aabha Sachdev Joins BCCL As Brand Head - Times Of India Metro Supplements

Aabha Sachdev has been appointed as the Brand Head – Times of India Metro Supplements (TIMS) at Bennett Coleman & Company (The Times of India).

Prior to taking this role, she spent over eleven years at Sony Pictures Network, starting as an Assistant Vice President (AVP) Marketing in March 2013 till May 2015. She then moved up to AVP Marketing, MSM Motion Pictures from May 2015 to March 2016, she then served as Marketing Head-Vice President at Sony Pictures Networks Productions from April 2016 to July 2021. Finally, she held the role of Head, Corporate Brand Marketing from July 2021 to April 2024.

Prior to this, she worked for The Walt Disney Company as their Head of International Marketing, Disney UTV Studios from February 2012 to February 2013.

Previously, she held various roles at Star India. From 2003 to 2008, she served as a Senior Executive – Distribution Marketing and Management Trainee in Strategic Initiatives, and Assistant Manager – Marketing for Star Gold, Star Utsav, Star World, and Star Movies. Following this, she worked as the Manager, Marketing at Star India from March 2010 to January 2012.

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